Toko

Compensation

Full Description

Toko is looking for a creative, data-driven part-time Performance Marketer to own paid acquisition on Meta. This involves producing, testing and iterating ads that resonate with language learners and convert to trial starts in East Asia / Southeast Asia (Taiwan, Thailand, Vietnam). The ideal candidate is eager to experiment with the latest AI video generation tools and passionate about language learning. 💻 What you’ll do Collaborate with the Toko founders to brainstorm ideas, understand user insights, and develop new hooks Leverage cutting-edge AI tools to produce a wide range of creative videos Produce 2-4 batches of 5 ad creatives per month (short-form video and static content), optimized for Facebook and Instagram Keep a pulse on language learning ad trends, creator ecosystem, and competitor ads to suggest new styles and formats Test creatives on Meta, evaluate & track results, and iterate based on performance metrics (i.e. CPA, CTR, etc) Monitor production ad campaigns, shifting budget as needed ☺️ Who you are Previous experience in performance marketing, ideally for a mobile app Familiarity with paid ad metrics like CPA, CTR, and ROAS Extremely creative and generative, able to ideate and execute on very different ideas Proficient in business English Self-starter, able to independently own the creative process from idea to execution Iterative and data-driven mindset: Willing to test, fail, and learn fast Up to date with and eager to experiment with the latest AI tools & technology 🍪 Bonus Passion for language learning Basic video editing skills, fluent with Capcut or other similar tools Basic graphic design skills, familiar with Canva or other similar tools Familiar with East / Southeast Asian culture (in particular Taiwan, Thailand, Vietnam, Korea) and/or fluent in associated languages ✍️ To Apply Please send us the following: Your portfolio or examples of short form ad creatives you’ve produced, including their impact A short intro (can be casual!) and why you’re excited about this role (in English) Your Resume Your availability (hours and timeline) and expected rate