tml Partners

Compensation

Full Description

US Integrated Media Lead (Paid Media, Measurement & Delivery) New York Tri-State Area (NY / NJ / CT) | Hybrid / Remote-First Iconic Global Wellness Brand About the Role We’re hiring a senior, hands-on media leader to own paid media delivery, performance, and insight across the United States — the company’s largest and most data-rich market. This is a high-impact, build-and-shape role with real ownership. You’ll be responsible for execution, measurement, and storytelling, not just plans. This is a digitally led media role (search, social, programmatic). It is not a traditional TV-first or comms-generalist position. The US represents ~50% of global revenue, making this role highly visible and critical to the business. What You’ll Own Paid Media Execution & Operations • End-to-end ownership of US paid media execution • Channels include search, paid social (Meta-heavy), programmatic, and selective streaming • Translate media plans into clear asset and content requirements • Manage pacing, trafficking oversight, hygiene metrics, and spend governance • Own budget tracking, billing accuracy, and reconciliation Measurement & Performance Insight • Design and own campaign measurement frameworks • Act as the business owner of MMM outputs (no model-building required) • Pull together platform, retail, and media data into clear performance views • Partner with agency and insights teams to turn data into action Reporting & Executive Storytelling • Lead weekly delivery and pacing reviews • Lead monthly performance readouts focused on trends and optimization • Deliver campaign wrap-ups with clear business implications • Translate complex analytics into CMO- and CEO-ready narratives Agency & Retail Media Leadership • Day-to-day senior lead with the US media agency • Own Walmart and non-Amazon retail media (~10% of spend) • Partner closely with sales and commercial teams • Amazon is managed by a separate role What Makes This Role Different • Single-market focus with investment and visibility • True ownership — outcomes, not just briefs • High exposure to senior leadership • Permission to fix, shape, and professionalize media operations • Remote-first, adult working culture What We’re Looking For • Senior paid media leader (client-side or agency) • Deep digital media experience (search, social, programmatic) • Strong analytics and measurement literacy (MMM exposure preferred) • Comfortable owning execution, reporting, and agency performance • Confident communicator with senior stakeholders • Enjoys working in environments that aren’t perfectly set up • Walmart retail media experience is a strong plus. Why Apply? If you’re looking for a role with real scale, real accountability, and the chance to shape how paid media actually works, this is a rare opportunity. ------------------------------------------------------------------------------------------- tml Partners – specialist marketing headhunters. Over 30 years of marketing recruitment expertise. As we receive such a high volume of applications, regretfully we are only able to respond to successful candidates. tml Partners is an equal opportunity employer and places a high value on the strength diverse talent brings. We are open to all talent and ensure all candidates receive equal consideration for employment. We do not discriminate on the basis of any protected characteristic, including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other attribute protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs. We wish you the best of luck with your search.