Ticket Crushers, A Law Corporation

Compensation

Full Description

CrispRecruit is seeking a Marketing Manager to lead strategic growth at Simpson Law Firm, which focuses on estate planning and legal services. The role involves shaping marketing vision, managing digital strategies, and overseeing community engagement to enhance brand visibility and connect with families. Responsibilities • Design and execute a multi-channel marketing strategy that supports Simpson Law Firm’s growth goals and reflects our values of integrity, kindness, and excellence. These include digital campaigns, paid advertising, content development, social media, and in-person events • Develop and manage digital marketing initiatives to boost online visibility, lead generation, and client acquisition. Coordinate SEO, SEM, and PPC campaigns while collaborating with the firm’s IT specialist to improve website performance, content, and user experience • Lead content strategy across platforms by developing a proactive calendar for social media, newsletters, and blog posts. Ensure content is timely, brand-aligned, and community-focused to drive engagement and reinforce trust • Oversee relationships with third-party partners, including advertising firms, video producers, and digital marketing vendors. Provide creative direction, manage deliverables, and ensure efforts are on-brand and results-driven • Manage a part-time event coordinator and oversee the planning, promotion, and execution of firm-hosted seminars, workshops, and community initiatives. Align all events with broader marketing objectives to strengthen local relationships and build brand recognition • Monitor marketing performance, including website traffic, lead attribution, campaign ROI, CPA (cost per acquisition), and audience engagement. Translate insights into action by adjusting strategy and reporting regularly to firm leadership • Join weekly leadership meetings to review progress toward key marketing KPIs. Bring new marketing ideas to the table, maintain accountability across initiatives, and foster a culture of creative problem-solving • Take ownership of marketing innovation by introducing original ideas and systems that solve challenges, capitalize on growth opportunities, and move the firm forward Skills • Three to five years of experience in marketing, preferably in a legal or professional services setting, with a proven track record in digital marketing, social media strategy, paid advertising, and online lead generation • Demonstrated ability to manage campaigns from concept to execution, including content creation, analytics, and optimization, with a leadership style that promotes accountability, problem-solving, and a results-oriented mindset • Expertise in website optimization, SEO and SEM best practices, and performance marketing. Able to generate qualified leads while reducing cost of acquisition through data-informed decision making • Fluent in CMS platforms such as WordPress and Squarespace, with experience using Canva, Adobe Creative Suite, and Google Workspace. Comfortable using CRM systems, marketing automation tools, analytics dashboards, and reporting platforms • A strategic thinker with strong execution capabilities, balancing high-level planning with daily management of marketing calendars, budgets, deliverables, and performance metrics • Exceptional written and verbal communication skills with editorial expertise. Able to craft compelling, on-brand messaging tailored to attorneys, clients, community stakeholders, and digital audiences • Experienced in managing vendor relationships including negotiation, creative direction, and quality control. Comfortable working collaboratively across internal departments and with external partners to align on goals and execution • Self-motivated, adaptable, and resourceful with a sense of humor and openness to feedback. A lifelong learner who approaches uncertainty with curiosity and confidence, always seeking solutions and continuously improving Benefits • Health Insurance • 401(k) Retirement Plan • Time Off • Work Environment Company Overview • The experienced attorneys at Ticket Crushers, the Bay Area's premier Traffic and DUI Law Firm represent clients throughout the San Francisco Bay area for Traffic Violations, Criminal Defense, and Driving Under the Influence ("DUI"​) charges. It was founded in 2015, and is headquartered in San Francisco, California, USA, with a workforce of 2-10 employees. Its website is https://www.ticketcrusherslaw.com/.