TIAA

Compensation

Full Description

Education Savings Marketing (Market Products) This Education Savings Marketing role leads, creates and develops integrated, strategic marketing plans to retain and grow the state 529 programs and optimize contractual marketing spend. This person is responsible for the strategy, brand, program development and execution of the marketing plan for each state client. This role drives digital consumer engagement and experiences and is accountable for deepening client relationship and communicating results/KPI. As a subject matter expert and leader, this person manages large product marketing projects impacting multiple states, business strategies and programs and operates with limited supervision. Key Responsibilities and Duties • Owns strategic marketing planning, development, and execution of state programs. Establishes impactful marketing strategies that align with organizational goals. Monitor KPIs and optimize marketing programs to ensure key objectives are achieved. Evaluate current processes and seek ways to improve and create efficiency. • Lead the development of marketing and promotional materials for the 529 product, including advertising, web, thought leadership content, and sales collateral. • Plan and manage implementation of multi-channel marketing campaigns in support of the state 529 education savings program. • Conduct market research, including market trends, consumer behavior, and competitive analysis, on key demographic audiences. • Perform state client management responsibilities including collaboration of marketing planning, strategy development and client communication of results reporting. Frequent client communication of results, budget, and project updates (weekly.) • Manage agency projects with digital, PR and marketing agencies. Provide oversight of agency results, activities, and deliverables. Ensure proper agency risk management is completed. • Manage and is responsible for the state contractual marketing budget. Administer expenditure reports to ensure the state marketing budget is on track for the year. • Manage multiple projects simultaneously across a broad range of functions and channels with colleagues across Ed Savings and various business partners. Educational Requirements • University (Degree) Preferred Work Experience • 5+ Years Required; 7+ Years Preferred FINRA Registrations • SRC Indicator: NRF Physical Requirements • Physical Requirements: Sedentary Work Career Level 8IC