Tia

Compensation

Full Description

Job Description: • Develop and execute the email marketing strategy across batch and select lifecycle campaigns. • Write compelling, on-brand copy that engages members and drives measurable results. • Design emails, ensuring visual alignment with brand guidelines. • Partner with the Lifecycle and CRM team to define segmentation, personalization, and testing strategies that maximize performance. • Own campaign production from brief to build, QA, and deployment. • Monitor and analyze performance metrics to optimize content, design, and frequency for continuous improvement. • Collaborate cross-functionally to ensure email messaging supports broader marketing and business goals. • Stay ahead of email best practices, trends, and innovations in lifecycle marketing. Requirements: • 1-2 years of experience in email or lifecycle marketing, ideally in a growth, DTC, or membership-driven business. • Proven ability to write clear, engaging, and conversion-focused copy that drives results. • Experience using email platforms and CRM tools (e.g., Iterable, Braze, Klaviyo, HubSpot, or similar). • A strong eye for design — comfortable working with templates or partnering with designers to bring concepts to life. • Knowledge of Braze • Analytical mindset and familiarity with A/B testing, reporting, and metrics (open rate, CTR, conversion, retention). • Excellent project management skills and the ability to manage multiple campaigns at once. • A collaborative, curious, and proactive approach to solving problems and trying new ideas. Benefits: • Health insurance • Flexible work hours • Paid time off • Professional development opportunities