Thryv, Inc.

Compensation

Full Description

About the Position At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us. The Senior Data Analyst, Marketing Analytics is the primary analytics partner for Thryv’s Marketing and Demand Generation teams. This role works closely with the CMO, Marketing leadership, and cross-functional partners to translate complex data into clear, actionable insights that improve performance, efficiency, and growth. As part of Thryv’s centralized Data & Insights team, this role goes beyond reporting owning the development of scalable data models, defining success metrics, and proactively surfacing insights that enable better decisions across the marketing funnel. The ideal candidate brings a strong bias toward action, thrives on seeing work through to impact, and takes pride in enabling stakeholders to confidently act on data. Responsibilities • Analyzes marketing performance across channels (paid media, lifecycle/email, programmatic, content, social, and partnerships) to identify optimization opportunities and tradeoffs. • Proactively surfaces trends, anomalies, and risks, connecting the “what” to the “why” and clearly outlining recommended actions. • Designs, builds, and maintains robust marketing data models that support funnel analysis, attribution, cohorting, and ROI measurement. Defines and owns core marketing metrics and KPIs (e.g., CAC, CPL, ROAS, LTV, conversion rates), ensuring clarity and consistency across teams. • Builds and maintains executive-ready dashboards and self-service reporting in Domo that drives alignment and accountability. Enables marketing stakeholders to confidently use data by providing context, guidance, and clear narratives; not just charts. • Partners with Analytics Engineering and Data Engineering to improve data quality, documentation, and scalability of marketing datasets. • Collaborates closely with Marketing Ops, Sales Ops, Finance, and RevOps to ensure alignment across systems such as Salesforce, HubSpot, Google Analytics, and ad platforms. Who We’re Looking For • Bachelor's degree (or international equivalent) or equivalent experience, required • 5+ years of related experience, required. • 9+ years of related experience, preferred. • Familiarity with marketing mix modeling or predictive analytics preferred. • Strong experience in marketing analytics, ideally within a B2B SaaS or subscription-based business. • Deep understanding of marketing performance metrics, funnel dynamics, and attribution concepts. • Proven ability to build and work with analytical data models. Hands-on experience with BI and visualization tools (Domo strongly preferred; Looker or Tableau acceptable). • Exceptional ability to translate complex analysis into clear, actionable insights. • Comfortable influencing senior stakeholders and presenting recommendations with confidence. • Strong written and verbal communication skills, with a focus on clarity and impact. • Ability to travel less than 5% of the time. • Must be 18 years of age or older. • Must successfully complete pre-employment screening process, as required. • Must successfully complete any required training or orientation courses, as needed. What We Offer Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not. • Work from anywhere – Thryv is a Remote First company! • Competitive medical, dental, and vision plans, plus a wellness program with added incentives • 401(k) savings plan with company match and employee stock purchase plan • Continuing education benefits with tuition assistance programs • One week of paid time off at the end of the year, in addition to our standard paid time off policy. Who We Are At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful. We support businesses across the U.S. and our team members are located across the country, and internationally. We operate as a work from anywhere company and believe this allows us to be more productive. Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning. Thryv Core Values: • Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine. • Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask. • Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place. • Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career. • DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done). • Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity. • Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play. Find out more at corporate.thryv.com/careers/ Belonging at Thryv We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization. We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success. Requisition Detail and Process This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons. Pay Transparency The base salary for this position is $80K-107K per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above. Our Commitment to Equal Opportunity Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment. #LI-DNI #IND-DNI Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.