TheKey Management LLC

Compensation

Full Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As a Marketing & Customer Performance Analyst, you'll work cross-functionally with our marketing and sales teams to optimize our digital marketing campaigns, user experience, analyze customer behavior, and identify growth opportunities. • Manage and optimize paid media campaigns across Google, Meta, and LinkedIn advertising platforms • Configure, maintain, and analyze GA4 implementations to track marketing performance and user journeys • Support design and analysis of A/B tests to continuously improve campaign performance and conversion rates • Create comprehensive dashboards and reports in Tableau and Salesforce Marketing Cloud to track KPIs and provide actionable insights • Analyze customer data to identify patterns, trends, and opportunities for segmentation • Collaborate with cross-functional teams to develop and implement data-driven marketing strategies • Monitor campaign budgets and optimize spend allocation to maximize ROI • Present findings and recommendations to stakeholders in clear, actionable formats Qualifications • 3-5 years of experience in marketing analytics or customer insights roles, preferably in-house at a high-growth company • Demonstrated expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager • Proficiency in Tableau and data visualization • Proficiency in GA4 implementation, configuration, and analysis • Experience with Salesforce Marketing Cloud or similar marketing automation platforms • Strong analytical skills with ability to translate data into actionable insights • Excellent communication skills with ability to present complex data to non-technical stakeholders • Bachelor's degree in Marketing, Business, Analytics, or related field Requirements • Experience with ID resolution techniques and technologies • Proven track record in customer segmentation analysis and implementation • Knowledge of healthcare services industry regulations and marketing practices • Experience working in a startup or fast-paced environment • Familiarity with SQL, Python, or R for data analysis • Certifications in Google Analytics, Google Ads, or Salesforce Marketing Cloud Benefits • Opportunity to make significant impact in a high-growth company • Collaborative and innovative team culture • Career advancement paths as our company scales • Competitive salary and benefits package • Professional development opportunities • Medical/Dental/Vision Insurance • TouchCare VirtualCare • Life Insurance • Health Savings Account • Flexible Spending Account • 401(k) Matching • Employee Assistance Program • PTO Plan for Non-Exempt Employees • Flexible PTO Plan for Exempt Employees • Holidays and Floating Holidays • Pet Insurance