The Swiftly Group

Compensation

Full Description

We are seeking a PMM As the Performance Marketing Manager, you will be in charge of the overall performance of the Swiftly organisation. Your role will be to drive conversions. You must have a keen eye for detail and data analysis, a can do attitude, will be a winning trait for this role. Responsibilities: Develop and oversee overall performance marketing strategy Create and manage Google Ad campaigns. (SEM) Create and manage Facebook Ads and Instagram Ads. (Social media advertising) Ensure top organic search ranking positions (SEO) Regularly review and optimise all advertising campaigns for positive ROAS Manage paid listings on third party websites and media partners Develop and oversee email marketing and marketing automation strategy Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.) Manage Google Analytics to track and measure all marketing campaigns Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets