The Shelf Influencer Marketing Agency

Compensation

Full Description

What You'll Own & Deliver Strategic Growth Mandate ● Architect a unified GTM engine combining demand gen, ABM, influencer marketing, paid channels, and AI-first content. ● Lead The Shelf’s brand expansion — deepen market presence, cultural resonance, and thought leadership in the influencer + marketing space. ● Drive measurable outcomes: pipeline growth, enterprise deal closes, account expansion, and scalable acquisition. Key Objectives & Milestones ● Acquire 35–40 new enterprise accounts (each ~$1M+ in opportunity) while expanding business with current Fortune 1000 clients. ● Elevate brand metrics — share of voice, expert media placements, awards, speaker opportunities, and creator ambassador ecosystem. ● Improve funnel efficiency — optimize from MQL → SQL → Closed, control CAC, and increase ROI per marketing dollar. Growth Levers & Execution ● AI-Powered Content Engine: Build high-volume, high-quality thought leadership, blog posts, executive LinkedIn content, reports, and more using generative tools. ● Influencer & Creator Strategy: Integrate The Shelf’s core strength — connect creators to demand, repurpose creator content, enable allowlisting, and embed influence into acquisition strategies. ●Account-Based Marketing (ABM): Target top enterprise logos with segmentation, executive content, ads, VIP experiences, and hyper-personalized campaigns. ● Paid & Organic Acquisition: Manage paid media (search, social, display), SEO/content-led acquisition, partnership channels, and optimization. ● Event & Content Flywheel: Scale Shelftopia and live events into content machines. Repurpose panels, keynotes, and moments into funnel inputs. ● Measurement & Optimization: Define metrics, build dashboards, run experiments, and optimize channels across the funnel. Leadership & Cross-Functional Coordination ● Co-own pipeline goals with Sales; drive alignment through growth meetings and collaboration. ● Own the Marketing budget and P&L: prioritize channels, shift spend dynamically, and measure ROI. ● Build, mentor, and lead a high-performance marketing team (internal + agency). ● Serve as the internal “market voice” — translate campaign and sales insights into messaging, positioning, and strategic adjustments. ● Report to executive leadership on performance, forecasts, growth strategy, and brand health. What you'll do A reliable stream of enterprise leads and $1M+ opportunities sourced or influenced by marketing. Elevated brand authority — press features, awards, thought leadership recognition, influencer mentions, and increased share of voice. A content → demand → attribution flywheel that scales efficiently. Marketing growth that maintains strong ROI: controlled CAC, increasing LTV, and improved funnel conversions. A mature and empowered marketing team executing autonomously under your leadership. You, the Perfect Match 7–10+ years in growth marketing, demand generation, or related roles, with significant leadership experience. Proven experience scaling enterprise B2B or high-growth marketing organizations, ideally in adjacent fields like influencer, social, retail media, or performance marketing. Track record in building multi-channel demand engines, ABM, and combining brand & demand strategies. Analytical, metrics-driven, experiment-oriented: comfortable with funnel modeling, attribution, and performance optimization. Hands-on digital marketer: SEO, paid media, content, conversion optimization — you’re not purely strategic but also operational. Creative, bold, strategic thinker: capable of generating big ideas and executing them with rigor. Excellent communicator, collaborator, and leader who can align cross-functional teams and inspire execution. Bias for action: thrive in ambiguity, move fast, iterate continually, and take ownership. Why the Shelf You’ll operate at the intersection of creativity, influence, and performance — not just an “influencer agency,” but a data-first growth partner. You’ll build legacy: this role sits squarely at the engine of our future success. You’ll work with a global team of creative, strategic, and data-first minds. Our culture values boldness, curiosity, and impact over hierarchy. Remote-friendly with roots in Atlanta, we value flexibility and high performance. If the chance to lead The Shelf’s evolution — from high performer to category leader — gets you fired up, we’d love to hear from you. Apply now and join us in building the next generation of influencer-driven growth.