The Padonia Corporation

Compensation

Full Description

Social Media & Events Manager PADONIA – Cockeysville, Maryland Position Overview PADONIA is a dynamic, multi-faceted hospitality, recreation, childcare, and events destination serving thousands of families year-round. We are seeking a creative, energetic, and highly organized Social Media & Events Manager to elevate the digital presence of PADONIA while playing a key role in planning and executing our extensive calendar of private and public events. This hybrid role blends social media marketing, event sales, event management, membership services, and guest experience support across the swim club, summer camps, child care centers, food & beverage outlets, and our weddings & events division. Key Responsibilities 1. Social Media Management & Digital Content Creation * Plan, create, and publish high-quality content across TikTok, Instagram, Facebook, LinkedIn, YouTube, and emerging platforms. * Maintain a cohesive PADONIA brand aesthetic that aligns with seasonal programming (Swim Club, Summer Camps, F&B, Child Care Centers, Catered Events, etc.). * Produce on-site photo/video content including reels, stories, TikToks, behind-the-scenes footage, event coverage, interviews, and promotional highlights. * Manage website, SEO, social media calendars, engagement, messages, and community interactions. * Track analytics and performance KPIs; adjust strategies to increase reach, engagement, and conversions. * Collaborate with internal departments to support promotions, membership, seasonal events, and new initiatives. 2. Event Sales, Management & Client Relations * Respond to event inquiries, conduct tours of the PADONIA indoor and outdoor event venues, and convert leads into booked events. * Sell and upsell catered events including weddings, bar/bat mitzvahs, corporate picnics, and celebrations. * Collaborate with clients to understand their vision, create proposals, and recommend event packages and enhancements. 3. Event Planning, Coordination & Execution * Serve as the on-site manager for private and public events from set-up through breakdown. * Coordinate with catering, culinary, child care, facilities, and operations teams to ensure flawless event execution. * Build event timelines, vendor lists, room diagrams, décor plans, as well as staffing assignments and management. * Ensure all events meet PADONIA’s service standards and exceed guest expectations. 4. Membership Services Support * Assist prospective families and members with club tours, membership inquiries, and orientation. * Support membership sales by processing applications, renewals, and updates. * Provide excellent guest service at member events, front entrance, etc. Food & Beverage Operations Support * Coordinate with PADONIA’s food & beverage teams to promote menus, bar operations, specials, and dining experiences. * Assist with F&B-related marketing content and support major dining events. Qualifications & Required Experience * 2+ years of professional experience managing social media for a brand, hospitality venue, attraction, or entertainment business. * Strong expertise with TikTok, Instagram, Facebook, LinkedIn, YouTube, and current & upcoming digital trends. * 2+ years of experience selling events, catering packages, or hospitality services. * Proven track record managing events from set-up through breakdown and managing staff. * Comfortable working weekends, evenings, and holidays as required by event schedules. * Ability to maintain website and SEO. * Proficient in photography, videography, and basic editing (mobile or desktop). * Ability to create magnificent events including tablescapes, displays, etc. * Strong customer service and communication skills. * Ability to multitask in a fast-paced environment with professionalism and attention to detail. * Familiarity with Canva, Adobe Creative Cloud, Microsoft Office Suite, CRM or booking software, and social scheduling tools is a plus. * Other duties as assigned. Work Environment This role is highly interactive, energetic, and on-site. The employee will regularly move between office settings, outdoor facilities, event venues, dining outlets, pools, and recreational areas. Physical activity both indoors and outdoors in all seasons (event set-up/breakdown, management, etc.) is required. Job Type: Full-time Work Location: In person