The Judge Group

Compensation

Full Description

Job Title: Marketing Professional 3 Location: Remote Job Duration: 12+ Months Essential Functions: • Execute US digital media initiatives and communications, collaborating closely with local teams to ensure content resonance and localization meet regional preferences and needs. • Proficiently handle the execution of advanced marketing automation and email marketing components within campaigns, encompassing everything from scheduling to HTML email creation, and management within our marketing automation platform. • Lead the updating and optimization efforts of landing pages to ensure alignment with current best practices and to maximize conversion rates, leveraging data-driven insights and industry trends to drive continuous improvement. • Demonstrate adeptness in campaign setup, form and segment management, and email campaign reporting, with a keen eye for detail. • Conduct regular A/B testing, measurement, and optimization efforts to drive a high volume of inquiries while maintaining quality standards. • Planning and execution of paid social media content, building effective target lists and ensuring alignment with our brand&##39;s voice and strategic objectives • Assist in content scheduling on multiple social media platforms. • Keep abreast of the latest digital trends and platform updates to continuously refine our content strategy and maintain competitive advantage on social media channels • Monitor social media channels for trends, insights, and opportunities to engage with our audience. • Collaborate closely with cross-functional marketing teams to design and execute strategic campaigns aligned with business priorities, leveraging industry knowledge and key personas effectively. • Utilize online project management and communication tools such as Wrike and Teams within an Agile environment to streamline workflows and enhance collaboration. • Skillfully edit, optimize, and publish emails, incorporating images, links, and cutting-edge email best practices into our email marketing platform. • Collaborate with writers to refine email copy, ensuring compelling content that drives conversions and prompts strong calls to action, with a focus on engaging subject lines, headlines, and CTAs. • Take charge of creating, approving, and managing campaign tracking parameters, specifically UTMs, to accurately monitor campaign performance and attribution. • Optimize email content, including subject lines, headlines, and calls to action, in collaboration with derivative content writers, to enhance engagement and drive conversions. • Utilize best practices and data insights to refine email elements for maximum impact. Education and Experience Requirement: • Bachelor&##39;s degree in Marketing or a related field. • The right person has 4+ years of successful experience across B2B digital and outbound marketing • Experience with UTMs and funnel optimization • Thorough knowledge of marketing automation principles and practices that involve nurturing both prospect and customers • Strong understanding of business-to-business marketing tactics, techniques, and strategies • Expertise in marketing automation platforms, e.g., Eloqua, Braze, Pardot, Marketo, etc. • Working with social media execution platforms, e.g. Sprinklr • Basic analytics capabilities familiar with different data collection and measurement techniques • Experience with Google Analytics a plus • Proficiency with web content management systems (Adobe Experience Manager, Contentful, etc.) • Strong knowledge of HTML code • Strong project management skills and the ability to manage multiple projects simultaneously • Strong process orientation: able to analyze requests, determine the scope, research options, recommend a solution, execute and measure project success • Lead or participate in cross-functional projects aimed at enhancing operational efficiency and organizational effectiveness • Collaborate with cross-functional teams to develop strategies for enhancing operational efficiency and productivity Working Conditions/Physical Requirements: • Normal remote environment • Webcam used to support telecommuting environment • 5% travel