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The Fountain Group

The Fountain Group

via Indeed

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GTM Manager

Anywhere
contractor
Posted 11/20/2025
Verified Source
Key Skills:
Consumer Insights
Market Research
New Product Development
Strategic Leadership
Customer Experience Programs
Qualitative and Quantitative Research
Project Management
Cross-functional Collaboration
Marketing Campaigns
Data-driven Decision Making

Compensation

Salary Range

$90K - 130K a year

Responsibilities

Lead go-to-market strategy, execute launch plans, drive adoption and satisfaction metrics, conduct customer research and insights, manage marketing campaigns, and coordinate cross-functional teams for new fintech products.

Requirements

5+ years product marketing or related experience in high-growth environments, market research skills, data-driven decision making, project management, leadership, and ability to work cross-functionally in a fast-paced setting.

Full Description

Description: Location: 100% remote in USA Duration: 6 months with potential extension You're Excited About This Opportunity Because You Will... • Drive 0-1 development and strategic bets for new fintech business cases/products. • Help set and execute business KPIs for zero-to-one initiatives. • Inform key learnings and develop plans to tackle opportunities for future growth. • Partner with Product, Engineering, and Analytics to develop ***'s next financial services offerings. • Own go-to-market strategy and execution. • Develop and execute launch plans for new products • Drive adoption and satisfaction metrics • Drive customer research and insights: • Partner with research on qualitative user studies • Analyze quantitative metrics to identify marketing opportunities • Iterate on messaging and positioning that communicate product value to our users • Translate findings into product and marketing recommendations • Execute marketing campaigns and testing: • Create content and messaging • Manage in-app and email campaigns • Coordinate cross-functional partners • Report results to leadership • Cross-functional leadership: • Participate in weekly business reviews • Drive data-based recommendations • Align with Product, Brand, CRM, and Operations • Own metrics and success criteria for new financial products We're Excited About You Because... • 5+ years experience PMM in a GTM role with high-growth and a fast-paced environment (whether in tech, operations, strategy, consulting, banking, or a related experience) • You want to affect change every day and can operate in energizing environments. • You have some market research experience and know how to dig and understand a user's experience. • You back your decisions up with data and have some experience working on marketing experimentation. • You have a talent for managing complex projects, driving high-level goals into measurable plans, and enjoy implementing processes at the lowest level of detail. • You love thinking about problems from a fundamentals approach, and you translate strategic vision into measurable success metrics and applicable plans. • You seek exposure to different types of problems and want to try your hand at different sides of the business. • Ability to flex seamlessly between strategy and execution, working internally across a variety of teams • Strong project management and leadership skills, ideally in a customer-facing role, leading or assisting with digital marketing or sales campaigns. • A builder's mentality, are passionate about technology products that impact millions and think of yourself as an energizing, effective communicator eager to get into product marketing.

This job posting was last updated on 11/21/2025

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