The Fountain Group

Compensation

Full Description

Field Marketing Manager (Education and Public Sector) Pay: $45 - 53/HR Duration: 2 yrs In this role, you'll drive end-to-end campaign planning and execution in close partnership with sales, brand, and cross-functional marketing teams. You're an execution-focused marketer who thrives in a collaborative environment, knows how to turn insights into action, and is motivated by mission-driven impact. If you're energized by integrated marketing and love seeing your work drive measurable pipeline, we'd love to meet you. Roles & Responsibilities: • Support Education and Public Sector sales by executing targeted content assets, webinars, and events that drive pipeline. • Align and collaborate with SDR and BDR teams on recent/upcoming campaigns, lead flow, and follow-up strategy to drive post-event and post-campaign engagement. • Partner with field marketing, campaigns, and PMM teams on communication, enablement, and bottom-of-funnel tactics (e.g., one-pagers, exec dinners, roundtables, case studies). • Collaborate with extended teams such as Go-to-Market, Digital Transformation and Sales Programs to execute holistic line of business strategy. • Coordinate with external vendors to execute digital marketing programs and non-tier 1 events, ensuring deliverables and sponsorship benefits are fulfilled. • Build targeted lists, support paid media and digital activations, and align with SLED email nurtures and campaign calendars. • Track and report on campaign performance, providing summaries and insights to sales and field marketing leadership. Experience/Skills Required or Desired: • 5+ years of professional experience in a fast-paced marketing environment • Experience with public sector experience a plus • Excellent strategic & technical thinking. Highly organized and detail-oriented. • Default to execution with the ability to write materials that present complex concepts effectively across multiple personas, and at both the tactical and executive levels. • Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment. • High energy and the ability to manage multiple initiatives. • Works well under pressure and in a high-growth environment that is constantly changing. • Track record for delivering under tight deadlines. • Experience creating and delivering integrated marketing, email marketing, and nurture campaigns that deliver high impact. • Strong communication skills including storytelling with data and in presentations • Experience with Salesforce CRM, Data Visualization, Business Objects or Einstein Analytics a plus.