The Food Bank of Waterloo Region

Compensation

Full Description

Web and Digital Marketing Coordinator Marketing and Communications Kitchener, Ontario Department: Marketing and Communications Employment Type: Full-time, hybrid (in-office and remote) role Minimum Experience: Entry-intermediate level Job Purpose Reporting to the Marketing and Communications Manager, the Web and Digital Marketing Coordinator ensures accessible, optimized digital content while managing SEO, Google Ads, and website performance. The role also supports digital marketing initiatives, including e-communications, campaigns, and content creation, while contributing design support across print, digital, and social media. Working closely with the Marketing and Communications team, the Web and Digital Marketing Coordinator helps deliver consistent, engaging, and accessible digital experiences that strengthen brand awareness and community impact. Responsibilities and Duties EXAMPLES OF THE ROLE'S RESPONSIBILITIES AND DUTIES INCLUDE BUT ARE NOT LIMITED TO: 1. Managing and optimizing The Food Bank’s website to ensure accuracy, accessibility, performance, and brand alignment: • Maintaining and updating website content to ensure accuracy, accessibility, and alignment with brand standards and compliance requirements (AODA/WCAG). • Enhancing website visibility and user experience by applying SEO strategies, improving navigation, and ensuring responsive, user-friendly design. • Partnering with internal teams to develop landing pages, campaign assets, and new content or features that support organizational initiatives. • Monitoring and analyzing website and campaign performance using analytics tools, providing regular reports and recommendations for optimization. • Troubleshooting and resolving technical issues in collaboration with IT staff and external web developers to maintain reliable site performance. 2. Supporting digital marketing through content creation, campaign delivery, and performance tracking: • Writing and editing clear, engaging, and accurate content across digital platforms. • Developing, scheduling, and publishing content to support marketing goals and audience engagement. • Supporting the scheduling and deployment of email campaigns in MailChimp, including list segmentation, template design, and A/B testing. • Collaborating with team members to deliver innovative, targeted, and measurable campaigns. • Tracking and analyzing campaign performance and recommending refinements to improve results. 3. Creating, managing, and enhancing Google Ads campaigns to drive reach, engagement, and measurable results: • Writing clear, engaging ad copy, including researching keywords, to effectively reach target audiences and encourage action. • Monitoring campaign performance and adjusting to improve results. • Tracking and reporting on ad performance to demonstrate impact and return on investment. • Managing campaign budgets to ensure cost-effective spending and alignment with targets. • Staying current with Google Ads trends and best practices to maintain competitive campaigns. 4. Providing occasional design support across print, digital, and social media to maintain consistent visuals: • Creating and making minor updates to existing graphics, layouts, and visual assets. • Preparing files for printing or digital publishing. • Editing and retouching photos as needed. • Applying brand guidelines to ensure consistency in visual materials. 5. Collaborating with internal teams to provide expertise and support on marketing, events, and fundraising initiatives: • Working closely with the Marketing and Communications team and other internal teams to ensure consistent messaging across all digital platforms. • Providing backup support for digital marketing and social media activities, including content creation and e-communications. • Assisting with marketing initiatives such as events, community outreach, and print materials as needed. 6. Assisting with other tasks as needed to support team and organizational goals. Specific examples may vary from year to year as priorities of The Food Bank change. Location and Hours • The Food Bank of Waterloo Region is located at 50 Alpine Court in Kitchener, Ontario. • The role combines in-office and remote work (hybrid work arrangement begins once the incumbent's probationary period is complete). • Hours of work are generally between 8:30 am and 4:30 pm, Monday-Friday, for 40 hours per week (inclusive of 1 hour paid lunch each day). However, to meet the objectives of The Food Bank and commitments to our volunteers, members, and community, some irregular hours may be required. This would include no more than two evenings a week and/or two weekends a month. Reporting Structure and Working Relationships • The Web and Digital Marketing Coordinator reports to the Marketing and Communications Manager. • This role is an integral part of our Marketing and Communications team. • A significant amount of time in this role is spent working with members of the Marketing and Communications team and other Food Bank teams. Qualifications Experience and Assets • 2+ years of experience in a digital marketing role, including web content management, SEO, campaign support, design, and digital marketing. • Proficiency with WordPress, HTML, CSS, and website design/UX best practices. • Knowledge of SEO and accessibility standards (AODA/WCAG 2.0 Level AA). • Experience with analytics tools such as Google Analytics and Search Console, as well as Google Ads, social media platforms, and email marketing tools (e.g., Mailchimp). • Proficiency with Adobe Creative Suite (InDesign, Photoshop) and familiarity with Canva; working knowledge of Microsoft Office 365. • Understanding of social media platforms, digital marketing trends, and emerging tools • Familiarity with donor management software (e.g., Raiser’s Edge) considered an asset. • Experience with or knowledge of issues related to hunger, low income, and poverty considered an asset. Education and Certifications • Post-secondary diploma or degree in marketing, communications, website design/development, or a related field; completion of a website or digital marketing program preferred. An equivalent combination of education and experience will be considered. Required Work Capacities (Skills and Abilities) Physical Requirements • Spending approximately 70% of time on desk- or computer-based work and 30% on standing, walking, or light physical activity. • Occasionally bending, twisting, lifting, carrying, pushing, or pulling items, including from floor to above shoulder height. • Performing activities requiring near and far vision, speaking, and hearing. • Working primarily indoors in a shared office environment with minimal exposure to warehouse conditions (temperature changes, dust, noise, fumes). • Travelling locally within Waterloo region for internal or external events as needed. Social, Emotional, and Cognitive Demands • Demonstrating superior attention to detail, accuracy, and adherence to precise standards. • Applying effective organizational, time management, and project management skills to handle multiple projects, deadlines, and priorities. • Communicating clearly and professionally with a diverse group of internal and external stakeholders. • Building and maintaining strong interpersonal relationships, collaborating effectively with colleagues and management. • Exercising sound judgment and problem-solving skills to make decisions and resolve issues. • Demonstrating adaptability, initiative, analytical thinking, creativity, and innovation. • Contributing to teamwork and supporting colleagues and management in achieving organizational goals. Why Work for Us? • We have a passion to live our vision - a Waterloo region where no one experiences hunger - and are committed to helping obtain and distribute emergency food from our neighbours for our neighbours. • Our employees and volunteers are invested in and passionate about the work they do and are inspired to drive thoughtful innovation and growth. • We take the work seriously but try not to take ourselves too seriously; we understand the importance of the work we do and teamwork while balancing fun, excitement, and camaraderie in the workplace. What benefits does The Food Bank offer? Some benefits and perks provided by The Food Bank of Waterloo Region include*: • Competitive salaries/wages! We’re a proud certified Living Wage Employer (Ontario Living Wage Network). We believe that all employees should be paid a wage that allows them to meet their basic needs while also participating in community life. • Dental, drug, and supplemental healthcare coverage for individuals, couples, or family. • A mental health and well-being focus with short-term counselling and resources provided by our Employee Assistance Program (EAP) and coverage for counselling services. • Vision care coverage. • An RRSP matching program (4%). • A Healthcare Spending Account to cover out-of-pocket expenses and a Lifestyle Spending Account to broaden the range of coverage available to employees. • A Bring Your Own Device allowance to cover work-related cell phone use ($ depending on role). • Professional dues and association fee coverage. • A generous vacation package, paid sick and family responsibility days, paid floating days, and birthday off. • Hybrid work environment (where applicable). • Closing early on Fridays in the summer. • some benefits may depend on employment status, such as full-time permanent employment. We are an equal opportunity employer. We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. The Food Bank of Waterloo Region is committed to accessibility and to protecting the human rights our job applicants during the recruitment process. Should, at any point throughout the recruitment process, an applicant require accommodation or communication in an alternative format because of a disability, please contact Human Resources at 519-743-5576. We are committed to providing accommodation or alternate formats upon request within a reasonable time in a mutually agreed upon format. No phone calls please. Only candidates selected for an interview will be contacted.