The Coca-Cola Company

Compensation

Full Description

Location(s): United States of America City/Cities: Remote Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: January 30, 2026 Shift: Job Description Summary: Director, Integrated Execution ABARTA Location: needs to be in bottler territory and will be required to travel approximately 30%. The Franchise Director, Integrated Execution will develop commercial solutions in partnership with the Franchise Team to drive value, increase beverage incidence and profitability. This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills. Responsibilities Monitor weekly/monthly channel performance metrics; revenue, gross profit, transactions, incidence, value share, net outlets, COD, RED, and pricing metrics to ensure execution objectives are being met and identify areas of opportunity and gaps to reevaluate as necessary and provide solutions to adjust the implementation plan. Supports commercial strategy for bottler execution with internal teams and drives alignment supporting annual commercial priorities. Leads the development and implementation of total beverage marketing strategies in collaboration with the customer strategy to lead revenue-enhancing concept development with customers and to fully leverage national marketing initiatives with customers. Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business). Construct & deliver an annual marketing calendar that shapes and contributes to customers’ long-term planning process. As well as conducting customer marketing stewardship reviews with the customer. Provide customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration. Seek out and leverage internal tools and resources to support customer strategies (e.g., via the channel, asset, and brand). Host key strategic meetings (e.g., KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.). Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas. Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity. Work with sales teams to jointly present major initiatives to customers. Qualification & Requirements Education: Bachelor’s degree in marketing/business, MBA preferred. 5+ years’ business development experience in a consumer-packaged-goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry. Customer Relationship Management (CRM) experience Advanced Strategic Thinking & Application Robust Forecasting and Planning (Immediate & Long Term) Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results. Previous Customer/Channel Management experience Demonstrated personal leadership skills and influencing ability. Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships. Effective oral and written communication skills with the ability to create persuasive selling stories. What We Can Do For You Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, Teamwork Pay Range: $145,000 - $169,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.