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The Boeing Company

The Boeing Company

via Workday

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Experienced Web Content Strategy Specialist - (External Web)

Anywhere
full-time
Posted 10/15/2025
Verified Source
Key Skills:
Content Management Systems (CMS)
SEO tools (Google Analytics, Google Search Console, Adobe Analytics, SEMrush, Ahrefs, Moz)
Web Content Strategy
Editorial Leadership
Accessibility (WCAG)
Cross-functional Coordination
Content Governance
Web Writing and Editing
Data Visualization
Usability and UX Writing

Compensation

Salary Range

$81K - 117K a year

Responsibilities

Coordinate and execute external web content strategy including editorial planning, content readiness, governance, SEO, stakeholder coordination, and performance optimization.

Requirements

Bachelor’s degree, 3+ years web content strategy or editorial experience, proficiency with CMS and SEO tools, familiarity with accessibility standards, and ability to collaborate across teams.

Full Description

Experienced Web Content Strategy Specialist - (External Web) Company: The Boeing Company The Boeing Company is seeking an Experienced Web Content Strategy Specialist -(External Web) to join the team in either Seattle, WA; Arlington, VA; Hazelwood, MO or Berkeley, MO. The Web Content Strategy Specialist (External Web) supports execution of Boeing’s external web content strategy on Boeing.com and related public-facing web properties. Working within standards and direction set by the Manager, External Web Content Strategy, this role coordinates editorial plans, prepares pages for publishing, applies governance and search engine optimization (SEO) practices, and recommends data-informed optimizations in partnership with Brand, Creative, Web/UX, Analytics, Social, Newsroom, and business units. Position responsibilities: Content coordination and execution Support narrative pillars and business priorities by drafting webpage strategy briefs, assembling story content packages, and maintaining the editorial calendar Coordinate inputs and reviews across stakeholders; ensure materials are complete and on time Authoring and content readiness Write and edit web copy; guide imagery selection and metadata; apply accessibility and clarity standards Prepare pages for publish in the Content Management System (CMS) - component usage, taxonomy, internal linking, redirects, quality assurance - in partnership with UX and development Governance application Apply content standards, templates, metadata/SEO rules, accessibility (WCAG), localization guidance, and webpage lifecycle practices defined by the Manager Support crisis/event/campaign playbooks; execute timely updates and maintain clear documentation of approvals and changes Build and maintain priority webpage stakeholder map within the CMS Measurement and optimization Report on KPIs and performance dashboards established by the Manager; identify issues and recommend tests/optimizations to improve findability, engagement, and conversions Conduct periodic audits to flag content for refresh, consolidation, or retirement Cross-functional and partner coordination Coordinate with stakeholders to capture inputs, track approvals, and meet publishing Service-Level Agreements (SLAs) Work with agency and localization partners to deliver high-quality, on-brand web experiences Basic Qualifications (Required Skills/Experience): Bachelor’s degree or higher Experience with content management systems (CMS) and website development processes Proficiency in SEO tools such as Google Analytics, Google Search Console, Adobe Analytics, SEMrush, Ahrefs, or Moz Experience working across organizations and cross-functional groups to ensure project coordination, implementation and completion Preferred Qualifications (Desired Skills/Experience): Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, Human-Centered Design, or related field—or equivalent experience 3+ years in web content strategy, editorial, or site operations for a large website or digital program Demonstrated web writing/editing skills and familiarity with information architecture and accessibility standards Experience supporting enterprise websites with global audiences, localization, and translation workflows Familiarity with content design/UX writing and component-based design systems Proficiency with Adobe Workfront (or similar work management software), DAM practices (rights/metadata), and WCAG accessibility Comfort collaborating with technical teams (UX/Dev) and external partners; ability to translate direction and standards into actionable web updates Experience assisting with crisis/event content processes and fast-turn publishing Drug Free Workplace: Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies. Pay & Benefits: At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities. The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements. Pay is based upon candidate experience and qualifications, as well as market and business considerations. Summary pay range: $80,750 - $117,300 Language Requirements: Not Applicable Education: Bachelor's Degree or Equivalent Relocation: Relocation assistance is not a negotiable benefit for this position. Export Control Requirement: This is not an Export Control position. Safety Sensitive: This is not a Safety Sensitive Position. Security Clearance: This position does not require a Security Clearance. Visa Sponsorship: Employer will not sponsor applicants for employment visa status. Contingent Upon Award Program This position is not contingent upon program award Shift: Shift 1 (United States of America) Stay safe from recruitment fraud! The only way to apply for a position at Boeing is via our Careers website. Learn how to protect yourself from recruitment fraud - Recruitment Fraud Warning Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law. EEO is the law Boeing EEO Policy Request an Accommodation Applicant Privacy Boeing Participates in E – Verify E-Verify (English) E-Verify (Spanish) Right to Work Statement Right to Work (English) Right to Work (Spanish) This site is for current Boeing Subsidiary Employees. If you are not a current Boeing Subsidiary Employee, you should not apply at this site. Please navigate to jobs.Boeing.com to apply to open positions for external applicants. If you are a direct Boeing employee please navigate to "Find Jobs" in Workday. Boeing is committed to protecting, connecting and exploring our world and beyond, safely and sustainably. From the seabed to outer space, you can contribute to work that matters with a company where diversity, equity and inclusion are shared values. We’re committed to fostering an environment that’s welcoming, respectful and inclusive of every teammate, with great opportunity for professional growth. Find your future with us.

This job posting was last updated on 10/22/2025

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