The Bob & Ronna Group

Compensation

Full Description

Director of Marketing & Communications Residential Real Estate Sales Group | Maryland, DC, Virginia About the Opportunity: We're looking for a strategic, hands-on Director of Marketing & Communications to lead and scale our brand across the Maryland, DC, and Virginia markets. This is a high-impact leadership role for someone who can think like a strategist and execute like an operator, owning everything from brand positioning to lead generation and agent recruitment. You'll play a key role in shaping how we grow: attracting qualified buyers and sellers, elevating our market presence, and helping recruit top-performing agents. What You'll Do: • Lead and execute a comprehensive, data-driven marketing strategy aligned with company growth goals • Own and evolve brand positioning across all channels and client touchpoints • Drive digital marketing performance across social media, SEO, email, website, and paid platforms (Google, Meta, YouTube) • Build and optimize campaigns focused on lead generation, conversion, and agent recruiting • Analyze performance metrics and continuously improve ROI • Partner closely with sales, leadership, and tech teams to align marketing with business objectives • Oversee content strategy (video, social, lifestyle branding) and maintain a high-quality content calendar • Manage vendors, budgets, and timelines with accountability and efficiencyLeverage AI tools and automation to scale content and marketing performance What You Bring: Required: • Bachelor's degree in Marketing, Communications, Business, or related field • 5–10+ years of marketing experience (real estate experience strongly preferred) • Proven success leading marketing strategy and driving measurable results • Strong expertise across digital platforms, analytics, and campaign optimization • Excellent leadership, communication, and organizational skills Preferred: • Experience with Adobe Creative Suite and video editing • Real estate license (MD or VA) What We Offer: • Competitive base salary + performance-based bonus • Health insurance and 401(k) • Paid time off and holidays • Ongoing professional development • A clear path for growth within a scaling organization Our Culture: We're a collaborative, high-energy team that values positivity, accountability, and results. We celebrate wins, support each other, and take pride in the work we do. If you're looking for creative ownership, real impact, and a team that moves fast, you'll fit right in (bonus: we're dog-friendly ). Location: Full-time, in-office (Monday–Friday) Ellicott City, Maryland