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The Avalon of Bloomfield Township

via LinkedIn

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Director of Sales Marketing

Bloomfield Hills, MI
Full-time
Posted 3/11/2026
Verified Source
Key Skills:
sales leadership
team management
CRM implementation

Compensation

Salary Range

$95K - 130K a year

Responsibilities

Lead sales efforts to maximize occupancy and manage the full sales cycle in a senior living community.

Requirements

Requires minimum 5 years sales or senior living experience with proven occupancy or sales success, strong CRM skills, and emotional intelligence.

Full Description

Director of Marketing & Sales THE AVALON OF BLOOMFIELD TOWNSHIP Mission: Hit Maximum Occupancy, Fast. When you join THE AVALON OF BLOOMFIELD TOWNSHIP, you step into a community built on extraordinary hospitality and life‑changing service — and you take the lead role in driving its growth. Your mission: reach and maintain maximum occupancy by owning every inch of the sales funnel. This is not a status-quo role. This is not an entry‑level sales job. This is a high‑stakes, high‑impact position built for a closer — someone who thrives on urgency, pressure, and results. Why High‑Performing Closers Choose This Role • You control strategy + execution — full autonomy in how you build the funnel and close. • Your performance drives the community’s financial success — immediate and visible impact. • Aggressive commission + milestone bonuses — the faster you fill the building, the more you earn. Your High‑Impact Responsibilities Own Every Stage of the Sales Cycle • Manage inquiries, cold calls, tours, follow‑ups, and move‑ins — you are the engine behind occupancy. • Maintain occupancy at or above budgeted levels month after month. Speed = Your Advantage • Respond to all inquiries immediately; speed‑to‑lead is your competitive edge. Build a Referral Power Network • Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources. High‑Conversion Event Strategy • Lead tours, community events, and closing events designed to secure deposits on the spot. Relentless Funnel Management • Track inquiries, tours, follow-up, move‑ins, and outreach in CRM; ensure every lead has a “next step.” • Identify funnel gaps and execute fast, creative solutions to increase conversions. Who You Need to Be • A Senior Living Sales Expert • Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success. • A Closer With Emotional Intelligence • You can navigate family dynamics and confidently drive to “yes.” • Data‑Driven & CRM‑Obsessed • You live in Salesforce and use metrics to fix leaks fast. • Hospitality‑Focused • You embody the Avalon culture of customer service and resident‑first care. Compensation & Rewards • Competitive salary • Aggressive commission structure tied to speed + volume • Move‑in bonuses and milestone bonuses at key occupancy targets This Role Is Built for a Sales Athlete. If you’re the type of closer who thrives on urgency, competition, and fast results — and you love the impact senior living has on families — you belong at THE AVALON OF BLOOMFIELD TOWNSHIP. Pay Range: $95,000 - $130,000 Top performers can significantly exceed On Target Earnings through sustained occupancy growth. EEO Employer

This job posting was last updated on 3/16/2026

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