The ANDERSEN Agency

Compensation

Full Description

#160247-1 Job Title: Digital Marketing Campaign Manager: Gaming Location: HYBRID (Redmond, WA) Rate: $65-$67/ hour Duration: Through 6/30/26 - extension highly likely Purpose of the Role This role drives in‑product digital marketing campaigns across console, PC, mobile, and cloud experiences for a major global gaming organization. The position strengthens subscriber acquisition, engagement, and retention for a large gaming subscription service by developing campaign plans, guiding execution teams, and optimizing performance across high‑visibility customer touchpoints. Purpose of the Team The team manages full‑funnel marketing campaigns across all endpoints. Responsibilities include campaign planning, creative development, audience targeting, messaging, partner coordination, and execution through engineering and programming teams. Key Responsibilities • Lead in‑product digital marketing campaign strategy across console, PC, cloud, and mobile experiences. • Manage 20+ monthly campaigns aligned to product priorities, business objectives, and audience insights. • Develop messaging and imagery recommendations, audience targeting plans, and frequency guidelines. • Propose and execute experiments designed to optimize customer experience and campaign outcomes. • Review and interpret campaign performance analytics to drive continuous improvement. • Build and maintain consistent communication playbooks for campaign planning and reporting. • Partner with Product Marketing, Engineering, Business Planning, Programming, and Design to translate campaign briefs into actionable work for production teams via Azure DevOps. • Support partner management for internal and external stakeholders, including large enterprise gaming partners. • Contribute to digital marketing go‑to‑market plans and share creative executions and performance reports. • Lead onboarding and knowledge transfer for new consultants joining the organization. Performance Measurement • Quality and effectiveness of campaign strategy. • Volume of campaigns successfully driven through execution. • Accuracy, completeness, and clarity of campaign briefs. • Execution quality through cross‑functional teams. • Performance improvements resulting from testing and experimentation. Unique Selling Points • Opportunity to work on global campaigns reaching millions of gamers across all platforms. • Direct impact on customer engagement, subscription growth, and player satisfaction. • Chance to run innovative experiments that shape the future of in‑product marketing. • Exposure to a high‑visibility gaming organization undergoing a major transformation in digital and console marketing. • Highly collaborative environment spanning marketing, engineering, design, business planning, and programming. Required Skills and Qualifications Education • Bachelor’s degree required, preferably in Marketing or a related field. Experience • Strong background in digital marketing campaigns, advertising, media planning, product marketing, or digital merchandising. • Experience collaborating with engineering, development, and content management teams. • Experience supporting gaming consoles, gaming studios, or gaming‑related digital products is highly preferred. Core Skills • Expertise in digital campaign development and execution. • Strong capabilities in copywriting, messaging, and campaign project management. • Ability to translate complex campaign requirements into clear briefs for engineering and production teams. • Strong analytical mindset for interpreting performance data and driving improvements. • High attention to detail, with zero tolerance for errors in deliverables. • Effective communication skills across marketing, engineering, design, and executive stakeholders. • Deep understanding of gaming culture, gaming industry trends, and consumer subscription services. Candidate Requirements • A detail‑oriented work style with accuracy in written and visual deliverables. • Demonstrated experience in the gaming ecosystem, ideally with consoles or major game studios. • Experience in roles such as web production, digital merchandising, content management, advertising management, or media management is advantageous. • Strong collaboration skills across cross‑functional technical and creative teams. • Passion for gaming and familiarity with a variety of game titles and player experiences. Assessment Process • Two‑round Hard Skills Assessment • Each session is 30–45 minutes. • Conducted with the hiring sponsor and a senior team member. • Candidate Preparation Requirements • Be ready to walk through relevant campaign experience. • Be prepared to discuss background in the gaming space or personal experience as a gamer.