The Alliance Group

Compensation

Full Description

Job Overview: We’re seeking a dynamic Growth Marketing Manager who can keep pace with our explosive growth. This role demands a marketing maverick who can develop and execute comprehensive strategies, optimize funnels, and manage client relationships with unparalleled efficiency and effectiveness. Key Responsibilities: • Swiftly develop and execute growth marketing strategies for diverse clients • Lead end-to-end demand generation and optimize existing channels to drive qualified traffic, conversions and efficient CAC. • Manage performance analysis and attribution by managing ROAS and LTV, ensuring accurate measurement and reporting and providing actionable insights to optimize marketing results • Direct external agencies and vendors, ensuring performance, service level agreement (“SLA”) compliance and seamless integration of new marketing technologies to enhance testing and measurement accuracy • Manage and optimize multi-platform paid advertising campaigns with agility • Perform rapid, insightful campaign reviews and optimizations • Lead weekly, action-oriented meetings with Media Buyers • Actively participate in leadership calls and pod (team) meetings • Maintain constant, clear, and concise communication with clients across all channels • Conduct swift market and competitor analyses to identify opportunities • Collaborate seamlessly with internal teams to ensure cohesive campaigns • Schedule and lead bi-weekly client meetings, providing actionable insights Qualifications: • Minimum ten (10) to twelve (12) years of experience managing high-volume digital acquisition campaigns, with a focus on DTC/e-commerce growth • Proven success scaling multiple digital channels and improving ROAS and LTV • Expert in digital media platforms (Meta Ads Manager, Google Ads), analytics and full-funnel attribution • Proven track record of managing successful, fast-paced marketing campaigns across multiple platforms • Demonstrated expertise in implementing direct response strategies and building high-converting funnels • Strong understanding of funnel optimization and conversion rate optimization techniques • Excellent project management skills with the ability to juggle multiple high-priority tasks • Proficiency in marketing analytics tools and ad platformss