TH Experiential

Compensation

Full Description

Director of Creative Strategy, Experiential Location: Remote-first / NYC/LA/Miami preferred Department: Strategy & Creative Reports to: Partner/CCO About TH Experiential Founded in 2006, TH Experiential is a creative powerhouse in modern brand experiences. We specialize in crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for brands including Nike, Unilever, McDonald’s, Sephora, L’Oréal, DoorDash, eBay, and IKEA. We’re the go-to partner for Fortune 500 companies, agencies, and visionaries looking to push the edge of experiential marketing, from pop-ups and stunts to immersive conferences and social-first activations. As experiential continues to rank among the top five marketing channels in brand growth and retention, TH is shaping what’s next. The Opportunity We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross-channel experiential campaigns. This is a high-impact role for a hybrid strategist-creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience. As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top-tier strategic partner in the ever-evolving experiential space. What You’ll Lead Strategic Thinking & Idea Development Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks. Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view. Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future-forward campaign ideas. Creative Strategy Development/360 Campaign Activations Pop-ups Mobile tours Press and influencer events B2B conferences Trade shows Stunts and sampling programs Content shoots Digital microsites Social media activations Virtual events Creative Strategy Responsibilities Attend intakes and outline strategy to win the business, review with CCO Lead the creation of proposal decks with CCO final approval 360 Cross-channel marketing campaign development where applicable Support pitch to clients During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship With work that is won, support active project development to ensure it meets the original vision, client expectations Analyze wins/losses, improve agency win rates Insights and trend tracking to support agency’s unique positioning Keep abreast of technology innovations and its application for experiential marketing Copywriting Client Partnership & Growth Present strategy and creative ideas to executive-level clients with clarity and impact. Build relationships with key clients, proactively offering new thinking and growth opportunities. Align strategies to client KPIs, ensuring measurable, business-driving results. Thought Leadership & Innovation Stay ahead of tech, cultural, and media shifts that shape how audiences engage. Champion new methods of experiential storytelling—including AR, streaming, AI-driven personalization, and phygital integrations. Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry. Agency Marketing Support development of Agency marketing materials with the Partner, CCO Lead case study generation, including plan for onsite content capture Website updates Agency marketing newsletters/new business development content Social media content calendar Collaborate with Partner/CCO on agency Thought Leadership, agency positioning Manage award submissions Your Background & Expertise Hard Skills 7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing. Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts. Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals. Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems. Fluent in google Slides, and comfortable using collaboration tools (Miro, Notion, Figma, etc.). Soft Skills Inspiring communicator who can lead cross-functional teams and build client trust. Curious, culturally in-tune, and always scanning for what's next. Balanced thinker, creative and analytical, fast-paced yet detail-oriented. How You Lead Visionary Mindset: You push boundaries and don’t settle for predictable ideas. Collaborative by Nature: You lead with empathy and bring teams together around a shared vision. Detail-Obsessed, Big-Picture Thinker: You know when to zoom in and when to zoom out. Culture Builder: You help shape a workplace people want to be part of,diverse, kind, driven, and open. Perks, Benefits & Compensation Competitive salary commensurate with experience and leadership level Annual bonus tied to performance Comprehensive healthcare: medical, dental, vision 401(k) with employer contribution after 1 year Generous PTO: vacation, sick days, holidays, comp time Remote-first with flexible hybrid options in NYC/LA/Miami Creative, mission-driven team culture with high visibility and impact Ready to Build the Future of Experiential? This is your opportunity to help shape how brands connect with the world. If you're a strategic thinker who thrives at the intersection of creativity and cultural relevance, we want to hear from you.