TekWissen

Compensation

Full Description

Title : Sr. Project Manager / Project Manager Work Location : Detroit, MI, 48226 Duration : 12 Months Job Type : Temporary Assignment Work Type : Hybrid Dept : Member Marketing & Enga Payrate : $ 55.00 - 55.00 / hr. Overview TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is a health insurance company. It offers different types of health care coverage plans that include individual and family, dental and vision, plans for employers, etc. Engagement Description – • Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions. • This role leads omni-channel marketing initiatives to help drive business results for the client and its internal business partners. • Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives. • Develop strategic marketing and / or engagement plans that address multiple audiences, including employers, members, agents and providers. • Manage omni-channel marketing projects to target specific audience segments. • Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas. • Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives. • Lead and manage day-to-day internal client relations and consulting. • Participate in and deliver presentations to various initiative workgroups and business partners forums. Top 3 Required Skills / Experience – • Experience in business-to-business and consumer multi-channel marketing strategy • Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred. • Experience in project management and development and execution of marketing plans is required. Required Skills / Experience – The rest of the required skills / experience. Include : • Experience in Multi-channel marketing • Familiarity with CRM Lifecycle • Ability to work effectively in a team environment. • Strong organizational, planning, analytical, presentation and communication skills. • Ability to identify customer insights that drive behavior change. • Ability to lead and coordinate work groups. • Ability to present solutions and ideas for unique challenges. • Other related skills and / or abilities may be required to perform this job. Preferred Skills / Experience – Optional but preferred skills / experience. Include : • Master's Degree in related field preferred. • Healthcare experience preferred. • CRM salesforce certification and / or training Education / Certifications – Include : • Bachelor's Degree in related field required. • Minimum of five (5) years experience in related field. TekWissen Group is an equal opportunity employer supporting workforce diversity.