TEKsystems

Compensation

Full Description

East Coast Candidates only.We're seeking a senior content strategist to help shape how businesses communicate with people on WhatsApp by developing clear, compelling, and scalable content that drives awareness, adoption, and engagement of our messaging solutions.About YouYou're a Senior Content Strategist with deep experience leading end-to-end content strategy in B2B environments, with a focus on conversational design in digital experiences. You bring a sharp business lens to content challenges, translating complex ideas into clear, scalable narratives that drive impact across enterprise audiences.The OpportunityIn this role, you'll lead content strategy across a portfolio of high-impact, B2B event marketing projects as well as channel-specific messaging strategy and execution. You'll partner with product marketing, design, and partner teams to craft concise, actionable content that supports lifecycle experiences, including post-event opt-ins and in-product engagement. This role is not focused on long-form content, but rather on short-form, high-impact messaging that drives adoption and enhances the user journey.Required Experience5-7 years of content strategy experience in an agency or consultancy3-5 years of B2B experienceBachelor's degree - preferably related to marketing, communications, or writing/journalismDeep familiarity with messaging and channel strategy frameworks/best practices, and audience/market research methods and toolsDeep familiarity with content and conversational design; chatbot experience a plusFamiliarity with AI's potential to augment content work; hands-on proficiency in various AI tools a plusExperience in multicultural marketing a plusSkillsContent strategyB2BShort-form contentChatbotContent writingBlogEmailDigital contentMobileWhatsAppBusiness Messaging PlatformCore ResponsibilitiesDevelop content strategies for key lifecycle moments, including post-event follow-ups, onboarding, and re-engagement.Develop content strategies that solve business and brand challenges with clear, actionable messaging.Interview stakeholders and SMEs to gather insights and inform content development.Partner with designers, marketing managers, and strategists to bring cohesive, user-centered solutions to life.Align messaging with product positioning and user needs through close collaboration with cross-functional teams.Create messaging frameworks, editorial calendars, content models, and publishing workflows to support scalable execution.Write and optimize short-form content for in-product surfaces, lifecycle emails, and partner-facing touchpoints.Tailor content for B2B audiences from SMBs to enterprise - ensuring clarity, consistency, and impact.Structure compelling content across digital experiences such as websites, apps, and collateral, aligned to strategic goals.Power SkillsBusiness Insight: Applies knowledge of business and marketplace to advance org goals.Action-oriented: Takes on new opportunities/challenges with urgency, energy, and enthusiasm.Effective communication: Delivers multi-mode communications with strong clarity and tact.Manages ambiguity: Operates effectively, even when things are not certain, or clear.Cultivates innovation: Creates new and better ways for the organization to be successful.Drives results: Consistently achieves results, even under tough circumstances.Collaborates: Builds partnerships and works collaboratively to meet shared objectives.Adaptability: Adapts approach in real-time to meet shifting demands of different situations.This is a fully remote position. The pay range for this position is $80.00 - $80.00/hr. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include medical, dental & vision, critical illness, accident, and hospital, 401(k) retirement plan, life insurance, short and long-term disability, health spending account, transportation benefits, employee assistance program, and time off/leave.TEKsystems is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. #J-18808-Ljbffr