Teamworks

Compensation

Full Description

The Opportunity We are looking for a Senior Product Marketing Manager to lead the go-to-market strategy and execution for our Personnel and Coaching product categories. This role owns positioning, messaging, launches, and enablement across a global customer base and multiple major sports, including American Football, Baseball, Basketball, Hockey, Global Football (Soccer), and Cricket. This is a highly visible, high-impact role for a strategic yet hands-on product marketer who thrives at the intersection of product strategy, analytics-driven storytelling, and GTM execution. You will partner closely with Product, Sales, Customer Success, Marketing, and Executive leadership to ensure Teamworks’ Personnel and Coaching solutions are clearly differentiated, well-adopted, and commercially successful. This role is an excellent opportunity to help scale one of the fastest-growing companies in sports tech while shaping how elite sports organizations evaluate talent, prepare teams, and win. What You'll Do Market, Competitive & Customer Insights Own market, competitive, and customer insights for the Personnel and Coaching product categories across global markets and major sports. Partner with Product and GTM teams to lead customer research, market analysis, competitive intelligence, and beta feedback to inform product strategy, market readiness, and go-to-market decisions. Develop a deep understanding of customer needs, workflows, and buying dynamics across professional, collegiate, and international organizations, synthesizing insights into clear, actionable recommendations. Category & Product Positioning & Messaging Develop deep expertise in customer personas, workflows, and decision-making processes across target segments. Lead category and competitive positioning, including differentiation strategy, category narratives, and win/loss insights. Craft compelling value propositions and messaging that translate sophisticated analytics and capabilities into clear customer outcomes, ensuring consistency across sales, marketing, product, and customer-facing channels. Go-to-Market Strategy & Execution Own GTM planning and execution for high-priority product launches, feature releases, and category-level initiatives. Partner with Strategy, Product, and GTM teams to align on packaging, pricing, launch goals, success metrics, and KPIs, ensuring offerings are clearly positioned and accelerate the sales process. Collaborate with Marketing Strategy to develop and execute multi-channel launch and campaign plans, ensuring cohesive internal and external storytelling. Support creation and activation of launch and campaign content—including case studies, blogs, videos, and customer stories—to drive awareness, adoption, and revenue impact. Sales & Customer Success Enablement Create and maintain high-impact enablement assets, including playbooks, slides, one-pagers, battlecards, and training materials. Equip Sales and Customer Success teams with the messaging, proof points, and use cases needed to sell, expand, and support Personnel and Coaching offerings across sports, regions, and customer segments. Measurement & Optimization Define and track KPIs for product adoption, launch performance, and campaign effectiveness. Analyze results and communicate insights and recommendations to Product, GTM, and Marketing stakeholders. What You'll Bring Must-haves: 5+ years of product marketing experience, ideally including senior ownership of GTM strategy. Proven experience in B2B SaaS selling analytics, business intelligence, or data-driven platforms. Experience supporting global markets and multiple customer personas. Demonstrated ability to lead strategy and execute tactically in a fast-paced environment. Strong understanding of how to translate complex technology into clear, compelling customer value. Hands-on experience building and executing go-to-market plans and launching products successfully. Strong project management skills with the ability to lead cross-functional initiatives. Experience analyzing data and making data-driven decisions. Nice-to-haves: Experience in the sports, athletics, or performance technology industry. Familiarity with tools such as Gong, Customer.io, Gainsight, Omni, ProdPad, and Notion Experience using design tools such as Figma or Photoshop Who Thrives Here You’re a strategic thinker who is comfortable rolling up your sleeves You’re independent, assertive, and self-confident, you take initiative and ownership You’re a strong cross-functional leader with clear, direct communication style You’re analytical, detail-oriented, and process-driven while maintaining big-picture perspective "You're driven by results, energized by challenge, and aligned with our values: honesty, humility, hard work, commitment, innovation, and exceptionalism." About Teamworks We're the Operating System for Sports™, powering 6,500+ organizations worldwide, from collegiate programs to every major pro league. Founded in 2006, we've evolved from a messaging tool for college football into the leading sports tech platform, with 500+ global teammates building the future of sports tech. Our solutions span Personnel, Coaching, Performance, Operations, and Intelligence - helping teams recruit smarter, train better, stay compliant, and win. Teamworks is an equal opportunity employer - if you live our core values every day and are honest, hardworking, humble, committed, innovative, and an all-around exceptional person, you'll thrive at Teamworks. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Teamworks is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email hiring@teamworks.com. To all recruitment agencies: Teamworks does not accept agency resumes. Please do not forward resumes to our jobs alias, Teamworks employees or any other organization location. Teamworks is not responsible for any fees related to unsolicited resumes.