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Teaching.com

Teaching.com

via Rippling

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Lead Creative Strategist, Paid Growth (Reading.com)

Anywhere
Full-time
Posted 2/18/2026
Direct Apply
Key Skills:
Performance Creative
Paid Acquisition
Meta Ads
TikTok Ads
Google Ads

Compensation

Salary Range

$60K - 90K a year

Responsibilities

Lead performance creative strategy for paid acquisition across major platforms using audience insights and data-driven testing frameworks.

Requirements

3-5+ years leading performance creative for paid acquisition with strong metrics fluency, creative judgment, and AI tool adoption.

Full Description

Skills & Background 3–5+ years of experience leading performance creative for paid acquisition across major platforms (Meta, TikTok, Google, YouTube, etc.) Proven track record of turning audience insights and performance data into high-performing creatives at scale Experience running structured testing frameworks and improving creative hit rate over time Ability to prioritize ruthlessly: you focus on the few creative bets and iterations most likely to win. You’ve killed creatives you liked because the data didn’t support it. Deep fluency in performance metrics—CTR, CVR, CPC, CPA, ROAS—and the ability to connect them back to creative decisions Strong creative judgment. You understand hooks, formats, and pacing that stop the scroll and convert. Curious and resourceful—you actively mine organic content, comments, reviews, competitor ads, and user conversations for new angles Excited to adopt AI and automation to improve efficiency and output (not AI slop) Excellent written and verbal communication skills in English (as a remote company, we value clear and concise communication across all departments) Approaches problem-solving proactively with strong decision-making skills Bonus Points Experience in the kids' app or edtech ecosystem Experience in the subscription app space Comfortable with creative tools (Figma suite, Capcut, etc.) Compensation, Benefits & Perks Competitive salary commensurate with experience Fully-vested 401k with matching contributions Annual cash profit sharing Medical and dental benefits Flexible office hours Ongoing education assistance Flexible PTO Remote office hardware reimbursement Company-owned laptop Monthly meal adventure Annual company retreat Everyone at Teaching.com is empowered to move quickly, make decisions, and get things done so we can continue to make learning accessible to our growing community of more than 75 million students and teachers internationally. We ship constantly, give direct feedback, and care more about output than optics. Join the fully-remote team at Teaching.com to create, develop, and deliver fun and engaging games for students and educators!

This job posting was last updated on 2/22/2026

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