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TB

TD Bank, N.A.

via Workday

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Product Owner I, US Martech (Salesforce Data Cloud, Marketing Cloud & Loyalty Management)

Anywhere
Full-time
Posted 2/22/2026
Verified Source
Key Skills:
Product Ownership
Agile Delivery
Salesforce Marketing Cloud
Data Cloud
Backlog Management

Compensation

Salary Range

$91K - 146K a year

Responsibilities

Support and deliver MarTech capabilities as a Product Owner, liaising between business lines and platform teams to drive customer engagement and product value.

Requirements

7+ years relevant experience with 3-5 years in Product Owner or Agile delivery roles, experience in MarTech/CRM, strong stakeholder management, and proficiency with Salesforce platforms.

Full Description

Work Location: New York, New York, United States of America Hours: 40 Pay Details: $91,000 - $145,600 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. Line of Business: Enterprise Enabling Functions Job Description: The U.S. MarTech organization enables personalized, data‑driven customer experiences through integrated marketing platforms, advanced customer data capabilities, and modern engagement solutions. The team partners closely with Lines of Business (LOBs) to transform how offers are created, managed, and delivered across channels using Salesforce technologies. The Product Owner I, MarTech supports the evolution, adoption, and activation of Salesforce Data Cloud, Salesforce Marketing Cloud, and Salesforce Loyalty Management to enable scalable, compliant, and measurable offer‑led customer engagement. The Product Owner I is a marketing technology professional responsible for supporting and delivering MarTech capabilities that power LOB‑led Offer Creation, Management, and Delivery Transformation. This role acts as a primary liaison between LOB partners and MarTech platform teams, translating business needs into prioritized backlogs and leading delivery in close collaboration with Agile Platform Delivery teams. The role combines product ownership, stakeholder partnership, and delivery leadership, ensuring that Salesforce‑based MarTech capabilities drive business value, operational efficiency, and improved customer experiences. Customer / Business Responsibilities Serve as a MarTech Product Owner supporting LOB‑led Offer Creation, Management, and Delivery across channels. Act as a liaison to LOB partners, gathering requirements, clarifying priorities, and shaping solutions aligned to business outcomes. Contribute to and execute the product roadmap for: Salesforce Data Cloud (customer data, identity resolution, segmentation, activation) Salesforce Marketing Cloud (campaign orchestration, journeys, messaging) Salesforce Loyalty Management (loyalty offers, benefits, engagement, and member experiences) Own and groom a value‑driven backlog, translating LOB needs into epics, features, and user stories. Lead end‑to‑end delivery of MarTech capabilities in partnership with Agile Platform Delivery teams. Ensure offers and campaigns are designed for scalability, reuse, and omni‑channel execution. Partner with Analytics and Activation teams to define success metrics and continuously optimize performance. Support alignment and integration across Salesforce platforms to enable seamless customer journeys. Shareholder / Risk Responsibilities Support adherence to enterprise data privacy, consent, and governance standards. Identify and track delivery risks, data quality issues, and platform dependencies. Contribute to business reviews, roadmap updates, and executive‑level summaries. Ensure documentation and governance artifacts are created and maintained. Employee / Team Responsibilities Actively participate in agile ceremonies (PI planning, sprint planning, backlog refinement, demos, retros). Collaborate closely with platform engineers, data engineers, and solution architects. Foster a collaborative, inclusive, and outcome‑driven team culture. Support knowledge sharing on Salesforce MarTech platforms, offer lifecycle processes, and data flows. Breadth & Depth Supports execution of defined MarTech and offer‑enablement capabilities. Builds working knowledge of: Customer identity and profile management (Data Cloud) Campaign and journey orchestration (Marketing Cloud) Loyalty constructs, offers, and member engagement (Loyalty Management) Translates technical concepts into clear business outcomes and delivery plans. Evaluates new Salesforce features and capabilities for potential business value. Works under the guidance of senior Product Owners while independently owning delivery outcomes. The Product Owner I is responsible to ensure that a development team (pod) is creating value for the organization through the delivery of customer-focused product increments. This entails aligning with other Product Owners and senior management to follow a product vision, creating and maintaining a prioritized product backlog, managing delivery blockers, continuously assessing customer feedback. The Product Owner I should always be considering how to maximize value, assessing how the product or the delivery process can be continuously improved, contributes to a positive work environment and ensures that work embodies the Agile principles of transparency, collaboration and engagement. Depth & Scope: Key subject matter expert professional role requiring substantial knowledge / expertise in a complex field and knowledge of broader related areas Accountable for specialized product development support based on sound product expertise and knowledge of Agile/Scrum processes, roles and practices Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services Leads and integrates cross-function understanding within their own field of specialty, and /or projects with significant resource requirements, risk and / or complexity Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions Uses sophisticated analytical thought to exercise judgement and identify solutions Impacts the achievement of sub-function or business line objectives within the area they are accountable for Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders Works autonomously as the lead and guide others within area of expertise Education & Experience: Undergraduate degree and / or product certificate 7+ years relevant experience 3-5 years Product Owner or Agile related delivery experience Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset Preferred Skills: 3–5+ years of experience in MarTech, CRM, digital marketing, or product ownership. Experience supporting offer, campaign, or customer engagement platforms. Strong analytical, communication, and stakeholder management skills. Ability to manage multiple priorities in a fast‑paced, agile environment. Proficiency with MS Office and collaboration tools. Hands‑on experience with: Salesforce Data Cloud Salesforce Marketing Cloud Salesforce Loyalty Management Experience acting as a Product Owner in agile delivery teams. Strong user story writing and backlog management skills. Familiarity with segmentation, personalization, and activation use cases. Understanding of MarTech data ingestion, data quality, and governance. Ability to translate LOB goals into scalable platform capabilities. Interest in emerging Salesforce and MarTech innovations. Customer Accountabilities: Partners with senior management to support the delivery of a product vision In alignment with the product vision, create and maintain a product backlog and continuously re-prioritize user stories that will provide the most customer or end user value Continuously aligns with senior management on the product delivery roadmap, defined Minimum Marketable Features or Minimum Viable Products and release cadence Reviews performance analytics; recommend and champion strategies to enhance the customer or end user product experience Participates in scrum or Kanban events (e.g. stand-ups, retrospectives), express new ideas for improving product value or delivery efficiency, sharing with leadership as appropriate Proactively engages established business process partners to ensure customers or end users are prepared for application changes and establish Day 2 processes Creates a value-focused product backlog and continuously iterate, ensuring there are user stories scoped and prioritized Provides user story design, development and completion oversight; accepting / rejecting user stories based on the agreed upon Definition of Done and Acceptance Criteria Manages delivery initiatives and (depending on complexity) oversee multiple development team (pod) backlogs Proactively raises issues that impede the efficient delivery of customer-focused increments Responsible for defect management and prioritization Shareholder Accountabilities: Adheres to enterprise frameworks or methodologies that relate to activities for own business area / journey Ensures on-going strategic alignment with senior management, providing feedback as appropriate Considers development team and stakeholder feedback in backlog management, facilitating conversations with multiple stakeholders representing competing priorities Understands the internal business and technical environment, proactively defining, aligning or integrating with relevant stakeholders, shared services control groups (or platform as appropriate Leads the submission and discussion on the Quarterly Business Review, with respect to their product Proactively manages business stakeholders to obtain inputs needed for product development in a timely manner Monitors the regulatory environment and partner with the senior management to consider changes to product strategy as needed Actively coordinates and engages in risk, quality and/or business testing management Empowered to make product delivery decisions, escalating to senior management as appropriate Actively communicates to business, technology and senior management regarding product changes and backlog priorities Single point of escalation for development team, providing guidance and decisioning as needed Works cohesively with peers to reinforce Agile processes Compiles performance metrics and share with relevant stakeholders Defines the OKRs in partnership with numerous stakeholders across the organization Protects the interests of the organization- identify and manage risks, and escalate non-standard, high risk activities as necessary Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite Employee/Team Accountabilities: Participates fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues / points of interest Supports team development, track team performance metrics, and provides ongoing coaching and support Provides thought leadership and / or industry knowledge for area of expertise in product area and participate in knowledge transfer within the team and business area / journey Works cohesively with Scrum Master to reinforce Agile processes Participates in personal performance management and development activities, including cross training within own team Keeps others informed and up-to-date about the status / progress of delivery and / or all relevant or useful information related to day-to-day activities Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices Leads, motivates and develops relationships with internal and external business partners / stakeholders to develop productive working relationships Contributes to a fair, positive and equitable environment that supports a diverse workforce Acts as a brand ambassador for the business area / journey and the bank, both internally and / or externally Physical Requirements: Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100% Domestic Travel – Occasional International Travel – Never Performing sedentary work – Continuous Performing multiple tasks – Continuous Operating standard office equipment - Continuous Responding quickly to sounds – Occasional Sitting – Continuous Standing – Occasional Walking – Occasional Moving safely in confined spaces – Occasional Lifting/Carrying (under 25 lbs.) – Occasional Lifting/Carrying (over 25 lbs.) – Never Squatting – Occasional Bending – Occasional Kneeling – Never Crawling – Never Climbing – Never Reaching overhead – Never Reaching forward – Occasional Pushing – Never Pulling – Never Twisting – Never Concentrating for long periods of time – Continuous Applying common sense to deal with problems involving standardized situations – Continuous Reading, writing and comprehending instructions – Continuous Adding, subtracting, multiplying and dividing – Continuous The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes. Who We Are: TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities. Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more Additional Information: We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Colleague Development If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best. Training & Onboarding We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role. Interview Process We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call. Accommodation TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law. If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com. Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process. US Labor & Employment Posters | California Privacy | Accessibility | FAQ Our Values At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture. Our Commitment to Diversity, Equity, and Inclusion At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve. Helping to Make an Impact in Communities – TD Ready Commitment TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities. Learn more: Canada | US | Europe & Asia Pacific

This job posting was last updated on 2/25/2026

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