TaylorMade Golf Company

Compensation

Full Description

The Associate Program Manager Email Marketing (Digital Commerce) will be responsible for developing and executing email and SMS strategies spanning acquisition, on-boarding, growth, and retention for our digital commerce initiatives. They will be required to think creatively and work collaboratively with teams including brand marketing, ecommerce, design, copy writing, legal and advanced analytics. The ideal candidate is organized, has strong attention to detail and has a passion for email marketing. Essential Functions and Key Responsibilities: Contribute to the planning of email marketing including re-engagement, marketing and promotional activities. Daily management of planning and creation of assets, optimization, segmentation strategy, template setup, and reporting. Contribute to email marketing campaigns that convey overall marketing messages clearly and in the proper tone to customers and prospective customers. Help define and measure the effectiveness of audience development strategies and growth initiatives Wireframe campaigns. Liaise with internal teams to provide detailed direction for design and copywriting handoff. Build email campaigns in ESP using provided assets, while adhering to email style guide. Contribute to text message strategy development, message creation, and process improvements Utilize automated workflows and dynamic content capabilities to build out personalized customer journeys Support 3rd party email initiatives such as sweepstakes and partner marketing promotions Work cross-departmentally (with brand marketing, ecommerce, social, design, copywriting and advanced analytics) to gather assets, business requirements, development time, marketing goals and objectives, etc. Test and review all campaigns prior to send including device render testing, link checks, proofreading, etc. Review metrics and update reporting for email program dashboard. Maintain current knowledge of email best practices, strategies, and industry standards including browser/client compatibility, appearance of subject lines, use of images etc. Track and analyze trends, competitive landscape, consumer insights and current state of the business. Perform other responsibilities as required Knowledge and Skills Requirements: Excellent English communication skills, both verbal and written. Ability to write, proofread and edit with proficiency and accuracy. Basic understanding of HTML, CSS, etc. Intermediate knowledge of Microsoft Office (Excel, Word, PowerPoint) Experience with Google Analytics preferred Experience with Klaviyo preferred Ability to communicate ideas in both technical and user-friendly language. Must be able to be pro-active and seek out new opportunities to improve email program Highly self-motivated and directed, with keen attention to detail. Ability to prioritize and execute tasks and work independently in a dynamic and fast-paced organization Passion for golf and/or sport Education, Work Experience, and Professional Certifications: Bachelor’s degree in Marketing, Communications, Business or related field 2-3 years’ experience working with enterprise email service provider Experience working in a team-oriented / collaborative environment. Work Environment / Physical Requirements: Office environment, heavy computer use Ability to work extended hours as needed Light physical effort equal to frequent lifting or moving of lightweight materials. Regularly required to sit or stand, bend and reach. TaylorMade/Sun Day Red is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $80,000 - $85,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans. #LI-onsite #LI-AP1 TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation. We believe that our people are a big part of what makes our company great. Our continued success relies on the talent, drive, collaboration and innovation of our teams. Thanks for taking your first step to joining our team. Explore current openings, connect with us and start on your way to a career with TaylorMade today! At TaylorMade, we pride ourselves on being willing to do anything and everything to make our golfers better – which starts with our talented and dedicated employees. We have a group of people who live, breathe and sleep golf, doing whatever it takes to make the best, most technologically advanced and highest quality equipment for our golfers. Team TaylorMade is made up of passionate individuals who are obsessed with always being better today than yesterday. Individuals who bring diversity of thought and experience to our company and are motivated by our brand principles. We believe in the continuous development and cultivation of our people – to inspire them on their individual path of growth. Headquartered in Carlsbad, California, TaylorMade has a global impact with regional offices and opportunities around the world.