Target Marketing Digital

Compensation

Full Description

TMD seeks a highly creative, ambitious and motivated Project / Content Lead to join its team. The Project / Content Lead is a strategic, hands-on role responsible for developing and executing content-led marketing strategies while keeping projects moving smoothly from concept to completion. This role sits at the intersection of strategy, content leadership, and project coordination, serving as a primary client-facing lead and internal driver of execution. You will collaborate closely with clients to understand their goals, translate strategy into actionable plans, guide creative teams, and ensure content a Responsibilities Project Management • Oversee project timelines, budgets, and deliverables across internal teams and external partners. • Communicate clearly and proactively with clients and stakeholders regarding progress, risks, and changes. • Manage scope changes and ensure alignment on impact to timelines and budgets. • Maintain strong stakeholder relationships, managing expectations and resolving challenges. • Champion process improvements and workflow optimization to enhance project outcomes. Strategic Responsibilities • Develop and oversee client vision and brand strategies aligned with both short-term goals and long-term growth. • Ensure consistency of brand messaging across all digital channels. • Provide ongoing strategic direction post-launch to sustain momentum and unlock new opportunities. • Identify and activate opportunities for brand amplification, visibility, and audience growth. Client Collaboration • Partner closely with clients to understand their goals, target audiences, and unique brand identities. • Translate client objectives into customized, results-driven content and marketing strategies. • Serve as a trusted strategic advisor, guiding clients through decisions and opportunities. Content Strategy & Execution • Develop, implement, and manage comprehensive content marketing strategies. • Oversee content creation, curation, distribution, and promotion to drive engagement, sales, and brand growth. • Ensure all content aligns with brand voice, goals, and platform best practices. Creative Leadership • Lead the development and production of high-quality content across organic and paid social media, email marketing, websites, and growth campaigns. • Provide clear creative direction while maintaining strategic focus. • Balance innovation with consistency to strengthen brand presence. Team Coordination • Collaborate with designers, videographers, and other creative partners to deliver visually engaging, on-strategy content. • Ensure cross-functional alignment and smooth handoffs between strategy and execution. Influencer & Network Marketing • Develop influencer and partnership strategies that leverage client networks and aligned creators. • Identify opportunities to extend reach and credibility through strategic collaborations. Performance Analysis & Optimization • Monitor and evaluate content performance using analytics tools. • Translate data into insights and actionable recommendations. • Continuously refine strategies based on performance trends and learnings. Content Calendar & Workflow Management • Manage content and project calendars to ensure consistent, timely delivery. • Align content production with client branding, marketing goals, and publishing schedules. • Maintain visibility across multiple client accounts and initiatives. Trend Monitoring & Innovation • Stay current on industry trends, emerging platforms, and best practices—particularly in author, book, and brand marketing. • Proactively introduce new ideas and approaches to improve results. Efficiency & Scale • Identify opportunities to improve workflows and content development processes. • Leverage AI and marketing tools where appropriate to increase efficiency and scalability. • Contribute to the evolution of agency systems and best practices. Qualifications & Skills • Education: Bachelor’s degree preferably with a major in publishing, writing, marketing, business or communications. • Qualified candidates will have 6+ years of experience in Digital Marketing either on the client or agency side. • Strong experience in content strategy, digital marketing, or brand marketing. • Proven ability to lead projects and manage multiple initiatives simultaneously. • Excellent written and verbal communication skills. • Strategic thinker with a bias toward action and execution. • Comfortable collaborating with creative teams and guiding content development. • Data-informed decision-maker with experience analyzing performance metrics. • Highly organized, proactive, and adaptable in a fast-paced agency environment. To Apply Please send your resume and cover letter. Job Type: Full-time Pay: $75,000.00 - $100,000.00 per year Benefits: • Dental insurance • Flexible schedule • Health insurance • Life insurance • Paid time off • Professional development assistance • Vision insurance Experience: • Digital marketing: 5 years (Preferred) • Social media marketing: 5 years (Preferred) • Content marketing: 5 years (Preferred) Work Location: Remote