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We are looking for a Marketing Director to join the U.S. team of a fast-growing CRM solutions provider in the healthcare and life sciences sector. This is a remote role based in the USA. The ideal candidate is an experienced marketing professional with a strong background in Marketing Automation and SaaS within the U.S. market. Fluency in English is required, along with Ukrainian or Russian, as you will collaborate closely with a technical team located in Ukraine. Role Mission Design and scale a repeatable, measurable Bowtie Revenue Factory that generates qualified demand (MQL→SAL→SQL→Opp→ARR) and runs post‑sale marketing (Onboarding→Adoption→Expansion→Advocacy), powered by a modern Marketing Automation stack and compliant with Pharma. Scope of Responsibilities A) Factory Architecture & Blueprint Design the Bowtie Revenue Factory: define inputs (channels), assembly lines (journeys), QA gates (SLAs/MLR), outputs (Pipeline/ARR/NRR). Own ICPs & personas; value props per vertical (Pharma) and buying committee (IT, Compliance, Commercial, Field Excellence). Define data model & lead states: MCL, MQL, MQA/ABM Account, SAL, SQL, Opportunity, ARR; recycling, nurture, and disqualification reason codes. B) Marketing Automation & Operations Select/implement MAP (Marketing Automation Platform) (e.g., Marketo/Eloqua/HubSpot) and integrate with CRM (e.g., Salesforce/HubSpot). Build behavioral + firmographic lead scoring; dynamic segmentation; enrichment & dedupe; UTM discipline; routing with speed‑to‑lead SLAs and alerts. Author multi‑channel journeys (email, paid, content, webinars, events, retargeting) and product‑triggered communications in partnership with CPO/PMM. Stand up dashboards (MQL→ARR), attribution (sourced/influenced, multi‑touch), cohort views, and an A/B experimentation program. C) Demand Generation & Channels Own SEO/content strategy (topic clusters/use cases), paid acquisition (LinkedIn/SEM/retargeting), ABM (1:1/1:few/1:many), partner and event motions. Ship conversion assets: industry LPs, ROI calculators, interactive demos/sandboxes, case libraries; enforce clear CTAs into demo/trial/MQL flows. D) Website, Lifecycle & Post‑Sale Marketing Increase website CVR; implement consent & preference center (GDPR), regional routing; instrument web analytics. With CS/CEC: run onboarding/adoption/expansion/advocacy programs; build champions/community; connect product analytics to lifecycle campaigns. E) Alignment with Sales (CCO) & Product (CPO) Codify MQL/MQA definitions, scoring, routing SLAs with Sales; weekly revenue sync and closed‑loop feedback on lead quality and outcomes. Partner with CPO/PMM on T1/T2 launches and value messaging; set pipeline influence goals; deliver enablement (battlecards, demo narratives) aligned to product readiness and MLR timelines. F) Compliance & Privacy (Pharma B2B) Run MLR (Medical‑Legal‑Regulatory) approvals for all external materials; maintain version registry and audit trail. Ensure GDPR/consent compliance, B2B boundaries (no vendor outreach to HCPs), and regional routing policies. G) Team, Vendors & Budget Build and lead: Marketing Ops, Demand Gen/ABM, Content/SEO, Paid, Events/Community (plus agencies). Own budget, media plan, quarterly hiring plan, and vendor selection/management. Required Experience 8–12+ years in B2B SaaS marketing (CRM domain strongly preferred; Pharma CRM is a plus); 3+ years in a Director/Head role. Proven experience in the US market is a must. Hands‑on implementation of MAP and lead lifecycle: scoring, MQL/MQA, routing SLAs, attribution, CRM integration and data hygiene. Built and scaled Bowtie‑style revenue engines across pre‑sale and post‑sale loops with measurable impact on pipeline, ARR and NRR. Leadership across Demand Gen/ABM/SEO/Paid/Content; running integrated enterprise campaigns with clear revenue accountability. Compliance experience: MLR governance, GDPR/consent; understanding of Pharma B2B boundaries. Data‑driven operator with strong executive communication to CEO/CCO/CPO; comfortable with funnel math and forecasting. Skills & Tools MAP (Marketo/Eloqua/HubSpot), CRM (Salesforce/HubSpot), CDP (Segment or equivalent), enrichment/intent (ZoomInfo/Clearbit/6sense/Demandbase), webinar/event platforms. Web analytics (GA4 or equivalent), tag manager, A/B testing, SEO suite, BI (Looker/Tableau/Power BI), basic SQL for cohort and funnel analysis. Process tooling: project management, content calendar, MLR checklists, SLA monitoring. Culture & Soft Skills Outcome‑oriented, translates marketing data into revenue and product impact. Systems thinker, operational discipline (SLAs, playbooks, calendars). Collaborative partner to CEO/CCO/CPO, transparent, concise communicator. Builder who hires A‑players, delegates smartly, and develops talent.