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Talener

Talener

via LinkedIn

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B2B Marketing Analytics Lead

Anywhere
Full-time
Posted 12/11/2025
Verified Source
Key Skills:
Data Analytics
Campaign Management
Google Analytics & GTM
Power BI/Tableau
CRM Platforms (Salesforce)
A/B Testing

Compensation

Salary Range

$130K - 160K a year

Responsibilities

Optimize paid media campaigns and lead analytics efforts for reproductive health brands, including tracking, reporting, and liaising with agencies and developers.

Requirements

5+ years in Business Intelligence/Data Analytics, experience with Google Analytics, GTM, Ad platforms, Salesforce, Power BI/Tableau, and campaign management.

Full Description

Our client is a conglomerate of 5+ brands that operate reproductive health businesses. They provide services across egg donation, surrogacy, and financing for reproductive health. This organization is one of the largest surrogate parenting agencies in the world, having served thousands of families for decades. They are looking for a Senior Analyst, Senior Marketing Analytics Lead, to optimize paid media Campaigns and lead funds. Job Title: Senior Marketing Analytics Lead Location: 100% Remote: Ability to work EST hours Required Technology And Skills • 5+ years in Business Intelligence, Data Analytics, with experience across B2B • Advanced knowledge with Google Analytics, Google Tag Manager (GTM) and Google Ad platform • 60-70% tagging and tracking and 30-40% on reporting and analytics • Designing lending pages and assets internally - will be doing tracking and setting up UTM parameters • Strong understanding of campaign management for paid media • Demonstrated experience leading the full funnel process and acting as a liaison between agencies and developers (Looking at data on both ends) • Experience working with Salesforce and/or CRM platforms • Experience building reports & data visualizations using Power BI, Tableau, or Looker • A/B Testing for funneling • Ability to pull & query data is a plus Salary Range: $130,000 - $160,000 + Benefits + Paid Time Off/Holidays If interested, please apply for immediate consideration or reach out to James Eppich for more information: jeppich@talener.com

This job posting was last updated on 12/15/2025

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