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T. Rowe Price

via Workday

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Lead MarTech Business Analyst

Owings Mills, Maryland
Full-time
Posted 1/8/2026
Direct Apply
Key Skills:
Energy & Financial Modeling
Python programming
Energy & Market Analysis

Compensation

Salary Range

$122K - 261K a year

Responsibilities

Support and lead marketing technology projects, translating business needs into technical solutions, and guiding a team within a financial services environment.

Requirements

Requires 8+ years of relevant experience, expertise in MarTech technologies, and experience in financial services or asset management, which are not reflected in your background.

Full Description

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity. Join us for the opportunity to grow and make a difference in ways that matter to you. Role Summary The Global Digital & Marketing Enablement Technology team is looking for a hands-on technical Lead Business Analyst to support our Marketing Technology products. Incumbents help drive solution definition, implement governance and business architecture standards, and ensure that work is in alignment with the overarching business and technical strategies. This role requires robust conceptual knowledge in your job discipline as well as a strong foundation in analytical thinking and paradigms. Do you have in-depth knowledge and expertise in your discipline and a working knowledge of related disciplines? Are you capable of leading a small team for projects or work streams? Are you a go-to resource for colleagues with less experience? If so, we encourage you to apply! Responsibilities Leads a team of technical business analysts within the Marketing Technology domain; helps nurture growth and personal development of the team You articulate business needs and translate them into technology solutions Help define and breakdown business needs for new and/or enhanced services, processes, or features for a portfolio of product teams Working closely with product owners and other stakeholders to ensure that all business requirements are understood, documented, and met Requires specialized knowledge and expertise in their own job discipline (MarTech) and deep experience in integrating related (Digital, Investment Product) disciplinary knowledge Leads disciplinary or multi-functional program of notable risk; uses sophisticated analytical methodologies to identify innovative solutions Leads the solution definition and assessment of highly complex or enterprise-wide business needs Works independently, with guidance in only the most complex situations Applies a lean-agile mind-set to work and supports organizational agility Acts as a trusted advisor to business partners, internally and externally, to understand their goals and objectives on a regular basis Understands and connects business strategy with technology strategy to recommend optimal solutions in partnership with enterprise architects and engineering managers Accountable for work of self and others; sets standards around which others will operate Qualifications Required: Bachelor's degree or the equivalent combination of education and relevant experience AND 8+ years of total relevant work experience You actively seek feedback and guidance to improve analytical and technical skills Demonstrates strong logic and reasoning capabilities Experience with technologies leveraged in the MarTech digital space (e.g. content management systems, design systems, campaign management platforms, etc.) is required Prior experience in the Financial Services and Asset Management industries Preferred: Prior experience in the Financial Services and Asset Management industries FINRA Requirements FINRA licenses are not required and will not be supported for this role Work Flexibility This role is eligible for hybrid work, with up to three days per week from home Base Salary Ranges Please review the job posting for the location of this specific opportunity. $122,000.00 - $209,000.00 for the location of: Maryland, Colorado, Washington and remote workers $135,000.00 - $230,000.00 for the location of: Washington, D.C. $153,000.00 - $261,000.00 for the location of: New York, California Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance. Commitment to Diversity, Equity, and Inclusion At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all. Benefits We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you. Featured employee benefits to enrich your life: Competitive compensation Annual bonus eligibility A generous retirement plan Hybrid work schedule Health and wellness benefits, including online therapy Paid time off for vacation, illness, medical appointments, and volunteering days Family care resources, including fertility and adoption benefits Learn more about our benefits. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law. T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on–now, and over the long term. Not ready to apply? Join our Talent Community!

This job posting was last updated on 1/13/2026

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