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T-

T-Mobile

via Workday

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Sr Product Marketing Manager- Device Insurance Segments

Waipahu, Hawaii, Overland Park, Kansas, Frisco, Texas, Bellevue, Washington, Washington
Full-time
Posted 2/24/2026
Direct Apply
Key Skills:
Agile Product Management
Backlog Prioritization
API Development
Data Analytics
React
Next.js

Compensation

Salary Range

$120K - 216K a year

Responsibilities

Lead product backlog prioritization and collaborate with cross-functional teams to deliver cloud-native software solutions.

Requirements

Over 10 years of product management experience with strong technical and strategic skills, but no direct product marketing or go-to-market strategy experience.

Full Description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! The Sr. Product Marketing Manager for Home Tech Insurance will lead strategy, positioning, and commercial performance for a key revenue-driving product within T-Mobile’s Home portfolio. This role owns the end-to-end product marketing lifecycle — from vision and value proposition development to go-to-market strategy and in-market optimization — ensuring strong customer adoption, revenue growth, and differentiated market positioning. This leader partners closely with Product, Insights & Analytics, GTM, Sales, Finance, and external partners to translate customer needs and industry trends into compelling propositions and scalable growth strategies. They will define target segments, shape messaging architecture, influence roadmap priorities, and deliver integrated marketing plans that drive measurable business outcomes. Success in this role requires a strategic, growth-oriented thinker who thrives in ambiguity and can build from concept to commercialization. The ideal candidate combines strong business and financial acumen with deep consumer empathy, leveraging insights to inform positioning, pricing, packaging, and channel strategy. They are equally comfortable shaping executive-level strategy and diving into performance analytics to optimize results. This role demands exceptional cross-functional leadership, structured problem-solving, and executive-ready communication skills. A test-and-learn mindset, bias for action, and ability to operate with speed and accountability will be critical to delivering innovative Home Tech solutions that elevate the customer experience and accelerate growth. Job Responsibilities: Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props Engage with product, technical and other teams on validating feasibility Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy. Collaborate to build effective sales tools, training materials, selling pitches, FAQS, rep compensation plans etc that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts. Partner with digital, base and vendor teams to develop end 2 end customer journeys Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders and performance manage the channels Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins. Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies Also responsible for other Duties/Projects as assigned by business management as needed. Education and Work Experience: Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required) Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science (Required) 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue Knowledge, Skills and Abilities: Go-to-market Strategy : Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required) Customer Segmentation & Insights: A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus. The ability to use consumer insights to develop segment-specific solutions and compelling value propositions to solve customer pain points (Required) Customer Experience Management: Extensive customer interaction experience and customer success storytelling (Required) Communication Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required) Project Management Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required) UX & Digital Flows: Experience working on UX, designs and digital flows (Required) Consumer Technology : Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products. ( Preferred) Product Management : Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life. (Preferred) Channel Management : Deep understanding of how retail and assisted channels operate and how to drive performance in the same ( Required) Build Cross Functional relationships (required) Licenses and Certifications: At least 18 years of age Legally authorized to work in the United States Travel: Travel Required (Yes/No): Yes DOT Regulated: DOT Regulated Position (Yes/No): No Safety Sensitive Position (Yes/No): No Base Pay Range: $119,600 - $215,700 Corporate Bonus Target: 20% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ342472¶dox=1 At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com. Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests. T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: http://www.t-mobile.com We take equal opportunity seriously—by choice. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. T-Mobile USA, Inc. maintains a drug-free workplace. The unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in T-Mobile's workplace and employee conduct in violation of this prohibition is subject to employer discipline, including termination. We are committed to maintaining your trust by respecting and protecting your privacy. For more information about how T-Mobile processes the personal data of job applicants, please visit Applicant Privacy Notice.

This job posting was last updated on 2/26/2026

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