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T-

T-Mobile

via Workday

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Sr. GTM Manager

Waipahu, Hawaii, Bellevue, Washington, Washington
Full-time
Posted 2/26/2026
Direct Apply
Key Skills:
Go To Market Strategy
Customer Experience
Cross-Functional Leadership

Compensation

Salary Range

$70K - 90K a year

Responsibilities

Oversee consumer business initiatives from concept to market launch, focusing on customer experience and launch readiness.

Requirements

Bachelor's degree plus 7 years experience, ideally 5 in marketing or wireless/technology, with strong communication, analytical skills, and leadership.

Full Description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! *** This position is located in Bellevue, WA - this is not a remote role. This is a hybrid schedule, requiring 3 days a week in office. • Full understanding of the consumer business including current and future roadmap. • Oversee a variety of initiatives from concept development to market launch across the consumer landscape with a laser focus on customer experience and launch readiness. • Act as a strategic partner for business and product partner teams. Review and understand the project strategy, experience, and business objectives, and provide input on potential risks, gaps, and/or competing priorities. Ensure operational execution plans are aligned with the business objectives. • Support development and alignment of overall customer experiences and end to end customer flow (buying, using, servicing, etc.) Call out any risks and assist cross functional teams with mitigation and contingency plans. • Lead the Go To Market Certification process, ensuring broad leadership visibility, cross-functional alignment, and a high-quality launch experience that meets defined expectations. • For each supported initiative, create and own the Single Source of Truth (SSOT), a comprehensive document containing key project elements such as business strategy, financials, customer experience, messaging/FAQs, enterprise readiness plans (marketing, operations, technical, PR, marketing, etc.), and post-launch support plans. Ensure the SSOT is accurate, complete, and kept up to date throughout the life of the project. • Brief and lead cross-functional support teams to ensure a successful and on-time launch. Review and approve frontline training and customer-facing marketing support content for accuracy and consistency, ensuring alignment of key messaging and positioning across all channels. • Manage the creation and approvals process of customer positioning and all up FAQs ensuring the outcome aligns with the key marketing message and frontline needs. • Drive pre and post launch preparedness – GTM Certification, go/no-go approvals, support war rooms, performance tracking and levers to steer to KPIs • Provide ongoing consumer channel support to ensure initiatives are meeting business goals and support frontline feedback, when necessary, across the product lifecycle. • The role requires strong cross functional partnership across the enterprise; specifically, with sales, customer service, marketing, PR, legal, product management, and web strategy operations leadership to ensure flawless execution for T-Mobile products and services Job Responsibilities: Full understanding of the consumer business including current and future roadmap. Oversee a variety of initiatives from concept development to market launch across the consumer landscape with a laser focus on customer experience and launch readiness. Act as a strategic partner for business and product partner teams. Review and understand the project strategy, experience, and business objectives, and provide input on potential risks, gaps, and/or competing priorities. Ensure operational execution plans are aligned with the business objectives. Support development and alignment of overall customer experiences and end to end customer flow (buying, using, servicing, etc.) Call out any risks and assist cross functional teams with mitigation and contingency plans. Lead the Go To Market Certification process, ensuring broad leadership visibility, cross-functional alignment, and a high-quality launch experience that meets defined expectations. For each supported initiative, create and own the Single Source of Truth (SSOT), a comprehensive document containing key project elements such as business strategy, financials, customer experience, messaging/FAQs, enterprise readiness plans (marketing, operations, technical, PR, marketing, etc.), and post-launch support plans. Ensure the SSOT is accurate, complete, and kept up to date throughout the life of the project. Brief and lead cross-functional support teams to ensure a successful and on-time launch. Review and approve frontline training and customer-facing marketing support content for accuracy and consistency, ensuring alignment of key messaging and positioning across all channels. Manage the creation and approvals process of customer positioning and all up FAQs ensuring the outcome aligns with the key marketing message and frontline needs. Drive pre and post launch preparedness – GTM Certification, go/no-go approvals, support war rooms, performance tracking and levers to steer to KPIs Provide ongoing consumer channel support to ensure initiatives are meeting business goals and support frontline feedback, when necessary, across the product lifecycle. The role requires strong cross functional partnership across the enterprise; specifically, with sales, customer service, marketing, PR, legal, product management, and web strategy operations leadership to ensure flawless execution for T-Mobile products and services Also responsible for additional job duties/responsibilities as assigned by management. Education and Work Experience: Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required) 5 years marketing or relevant experience (Desired: wireless or technology experience) Excellent organization skills with attention to detail Excellent interpersonal, presentation, oral, and written communication, and negotiation skills as candidate will interact with a variety of management levels including executives. Proven track record of defining and executing go-to-market strategies. Strong analytical, quantitative, and critical thinking skills; with strong bias towards data-based decision making Shows initiative, anticipates, and prepares for upcoming situations, takes advantage of opportunities, acts quickly and decisively, addresses issues before they become problematic Proven ability to engage and influence large teams and functional leaders. Ability to work efficiently and effectively under extreme time constraints to deliver high quality results under critical deadlines. Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution Ability to influence, lead and coach cross functional teams and champion new concepts and ideas. Excellent consumer instincts – know what customers care about and how the wireless service model can support At least 18 years of age Legally authorized to work in the United States Base Pay Range: $104,300 - $188,100 Corporate Bonus Target: 20% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ344900¶dox=1 At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com. Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests. T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: http://www.t-mobile.com We take equal opportunity seriously—by choice. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. T-Mobile USA, Inc. maintains a drug-free workplace. The unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in T-Mobile's workplace and employee conduct in violation of this prohibition is subject to employer discipline, including termination. We are committed to maintaining your trust by respecting and protecting your privacy. For more information about how T-Mobile processes the personal data of job applicants, please visit Applicant Privacy Notice.

This job posting was last updated on 2/27/2026

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