Synectics Inc.

Compensation

Full Description

BrandProduct Marketing Manager - Health & Wellness Pay Range : $95K - $125K Will lead the development and execution of brand strategies for our U.S. healthcare portfolio. This role is responsible for building awareness, equity, and trust around new-to-market wellness brands, with a strong focus on consumer-centricity and digital-first execution. The role requires strategic leadership, strong analytical acumen, and the ability to work cross-functionally to ensure consistent brand representation across all touchpoints. This position owns the brand P&L and plays a central role in innovation, marketing communication, and performance tracking post-launch. Key Responsibilities • Go-to-Market Execution • Lead the launch and commercialization of new products in the U.S. market, including positioning, messaging, and cross-functional execution. • Collaborate closely with relevant cross-functional teams to ensure 360-degree marketing activation. • Partner with creative and media agencies to develop and implement integrated campaigns that support product growth. Brand Strategy & Positioning • Develop and execute comprehensive brand strategies aligned with business objectives. • Define and articulate brand positioning, personality, and key messaging. • Lead consumer segmentation and targeting efforts based on market and insight-driven data. Consumer & Market Insights • Translate consumer research and cultural trends into actionable brand strategies. • Leverage data and internal tools to monitor brand health and category trends. • Represent the voice of the consumer in all stages of brand development. Brand Performance & Optimization • Own the brand P&L and monitor performance metrics including revenue, margin, and ROI. • Conduct post-launch analysis and recommend optimizations to strengthen product positioning and growth Innovation & Cross-Functional Leadership • Collaborate closely with R&D, and supply chain, to shape innovation pipelines. • Lead cross-functional teams to execute go-to-market plans with agility. • Ensure compliance with regulatory and category norms across all consumer-facing content. Qualifications • Bachelor's degree in Marketing, Business, or a related field (MBA preferred). • 7~10+ years of experience in product or brand marketing, preferably in health, wellness, or consumer healthcare categories. • Proven track record in launching and scaling consumer products in competitive markets. • Experience developing go-to-market strategies and managing product messaging across channels • Strong strategic thinking, product storytelling, and creative judgment. • Analytical skills with experience using data to inform messaging and positioning decisions • Ability to synthesize customer insights into actionable product strategies. • Experience managing external agencies and cross-functional teams. • Strong communication, stakeholder alignment, and presentation skills. • Ability to operate in a fast-paced, entrepreneurial environment with limited structure. • Strategic and customer-centric mindset, with a passion for building impactful brand experiences • Passionate about health and wellness. • Self-motivated and accountable, able to work independently and drive cross-functional alignment • Curious, proactive, and insight-driven. • Adaptable and resilient in fast-paced, ambiguous environments • Collaborative and solutions-oriented. • Passionate about health and wellness, with a strong belief in the value of brand-led consumer impactHigh integrity and accountability. • Wellness products: Candidates should ideally have direct experience in the wellness space-this could include health supplements, fitness, mental well-being products, etc. • Consumer-facing businesses: Not just general marketing, but marketing and digital work that involves B2C (business-to-consumer) interactions.