Syndigo

Compensation

Full Description

Note: The job is a remote job and is open to candidates in USA. Syndigo is a leader in software and services for managing master data and product information across various industries. They are seeking a Sr. Manager, Product Marketing to own product positioning, messaging, and go-to-market strategy while collaborating with sales and product management to drive growth and influence the market. Responsibilities • Continuously research Syndigo’s market, buyers, and competitors. • Distill market and competitive insights into clear recommendations and communicate findings to influence strategy and execution. • Develop compelling product/persona positioning and differentiation that resonate with Syndigo’s target audiences and align to business outcomes. • Create high-quality, engaging content (datasheets, whitepapers, buyers guides, videos, webinars, presentations) that drives demand, creates awareness, shapes industry perspective and unique POV, and supports campaigns. • Lead GTM planning and execution for new products, features, and services. • Own the product marketing strategy across the entire lifecycle, from launch to adoption to expansion. • Build and refine product collateral, competitive battlecards, and partner with the sales enablement team to align on needs and equip teams with tools to win. • Serve as the connective tissue between product, marketing, and sales, ensuring alignment on vision, priorities, and execution. Skills • 8+ years of experience in B2B SaaS product marketing; experience in data management, commerce, or retail tech preferred. • Demonstrated success in developing GTM strategies, launching products, and enabling sales teams. • Proven expertise in B2B SaaS product marketing with a focus on positioning, messaging, and GTM strategy. • Experience in multi-product environments, point solutions, and end-to-end platforms required. • Exceptional storytelling, writing, and presentation skills; able to simplify complex concepts and tailor to different audiences. • Strong strategic thinking and can balance between high-level strategy and hands-on execution. • Excellent content creation skills across written, presentation and visual formats. • Experience collaborating across sales, product management, and other marketing teams. • Strong analytical skills with the ability to turn data and insights into strategy and action. • Comfortable in a fast-paced, high-growth environment. • Self-starter with a proactive mindset, attention to detail, and ability to drive projects to completion. • Prior experience integrating GTM strategies after acquisitions preferred. Benefits • Competitive health insurance benefits • PTO and volunteer time off • Employer-paid short- and long-term disability • Parental and adoption leave • 401(k) • Tuition reimbursement Company Overview • Syndigo enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. It was founded in 1973, and is headquartered in Chicago, Illinois, USA, with a workforce of 1001-5000 employees. Its website is https://www.syndigo.com. Company H1B Sponsorship • Syndigo has a track record of offering H1B sponsorships, with 11 in 2025, 12 in 2024, 9 in 2023, 20 in 2022, 12 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.