via Workday
$184K - 294K a year
Develop and optimize integrated media strategies to enhance brand awareness and performance outcomes.
Deep knowledge of paid media channels, data-driven campaign optimization, and experience leading agency partnerships.
We are so glad you are interested in joining Sutter Health! Organization: SHSO-Sutter Health System Office-Bay Position Overview: In alignment with system and marketing strategic goals and objectives, leads the development, execution, and optimization of integrated media strategies that advance Sutter Health’s brand, improve consideration, and drive measurable performance outcomes across priority markets, audiences, and service lines. Accountable for translating marketing and business objectives into full-funnel media plans across paid media channels, ensuring the right investment strategy, targeting approach and measurement framework to maximize impact and efficiency. Partners closely with marketing and external agency teams to ensure media plans are aligned to strategic intent, reflect customer-first insights, and drive continuous improvement through experimentation, optimization, and modern measurement practices. Strengthens media capabilities through disciplined planning processes, data-driven decision making, and adoption of new tools and innovations. Job Description: EDUCATION: Bachelor's: degree in a relevant field TYPICAL EXPERIENCE: 6 years recent relevant experience SKILLS AND KNOWLEDGE: Deep knowledge of paid media channels and buying approaches across digital, social, search/search engine marketing, video, display, audio, and emerging platforms. Strong ability to develop strategic, executable media plans grounded in business objectives, customer insights, and channel roles. Demonstrated experience using performance data, analytics and insights to optimize campaigns and improve results. Working knowledge of measurement methodologies, reporting best practices and media effectiveness frameworks (e.g., attribution, MMx concepts, incrementality testing concepts). Strong acumen in audience strategy, segmentation application, targeting and personalization approaches. Experience leading agencies and partners with clear direction, strong briefing, and accountable operating rhythms. Strong project management and prioritization skills; ability to manage multiple campaigns and stakeholders simultaneously. Excellent interpersonal influence skills with the ability to align cross-functional partners and drive progress without direct authority. Comfort operating in ambiguity and driving change; agile mindset with a bias toward testing, learning, and improving. Strong communication and presentation skills, including the ability to translate complex performance insights into clear recommendations. Proficiency in Microsoft Word, Excel and PowerPoint; familiarity with key media platforms and reporting environments. Job Shift: Days Schedule: Full Time Days of the Week: Monday - Friday Weekend Requirements: None Benefits: Yes Unions: No Position Status: Exempt Weekly Hours: 40 Employee Status: Regular Sutter Health is an equal opportunity employer EOE/M/F/Disability/Veterans. Pay Range is $183,643.20 to $293,841.60 / annual salary. Sacramento Pay Range is $161,616.00 to $285,585.60 / annual salary. The compensation range may vary based on the geographic location where the position is filled. Total compensation considers multiple factors, including, but not limited to a candidate’s experience, education, skills, licensure, certifications, departmental equity, training, and organizational needs. Base pay is only one component of Sutter Health’s comprehensive total rewards program. Eligible positions also include a comprehensive benefits package. Working at Sutter Health Sutter Health values and supports the unique talents and strengths that each employee brings to our organization. As a result, you are empowered to apply your passion for healing in innovative ways to care for patients and their families.
This job posting was last updated on 2/11/2026