Surgimate

Compensation

Full Description

We are seeking a data-driven Digital Marketing Manager to own and scale our performance marketing and inbound lead generation efforts across all three brands. The ideal candidate will bring deep expertise in B2B digital marketing, with hands-on experience managing paid media, SEO, GEO, AEO, conversion funnels, and marketing campaign automation. This role requires someone who thrives at the intersection of strategy and execution: designing campaigns, analyzing results, and optimizing every step of the funnel to increase qualified pipeline. You’ll collaborate closely with executives, marketing teammates, agencies and sales leaders to ensure that digital channels drive measurable growth. This is a unique opportunity to shape a new function during a pivotal moment for our company’s growth trajectory. What you'll do Performance Marketing & Lead Generation Develop, execute, and optimize digital campaigns across Google Ads, LinkedIn, retargeting, and other paid channels. Manage budgets, bids, and creative to maximize ROI and pipeline contribution. Build and optimize landing pages and lead capture flows for conversion. Inbound & SEO Strategy Create and implement an inbound marketing strategy to attract and convert prospects through organic search, paid traffic, and nurture campaigns. Partner with content and product marketing teams to drive SEO and improve rankings for priority topics and keywords. Ensure alignment between campaigns, content, and sales follow-up to accelerate pipeline. Analytics & Optimization Own marketing analytics and reporting for digital campaigns, including CAC, CPL, ROAS, and attribution. Leverage tools like Google Analytics, HubSpot, and Salesforce to track results and provide insights. Run A/B tests across ads, emails, and landing pages to drive incremental gains in conversion. Marketing Automation & Nurture Manage email automation workflows and lead scoring models to ensure seamless handoff of qualified leads to sales. Segment and personalize campaigns to different buyer personas. Collaborate with SDR and sales teams on aligning outreach and campaign timing. Cross-Functional Collaboration Partner with the VP of Marketing and marketing team to align on broader campaigns and storytelling. Support sales enablement through data-driven insights and digital tools. Work across all three brands, ensuring consistency and scalability in approach while tailoring campaigns per audience. About you 3-5 years of experience in B2B digital marketing, preferably within SaaS or healthcare tech. Proven track record of driving measurable inbound pipeline growth. Hands-on experience with paid search, paid social, SEO, retargeting, and analytics. Strong knowledge of Google Ads, LinkedIn Campaign Manager, Google Analytics, and marketing automation platforms. Knowledge of Rollworks/AdRoll is a plus. Data-driven mindset with advanced Excel/Sheets or BI tool skills for campaign analysis. Ability to balance strategic planning with tactical execution. Strong collaboration and communication skills to work with executives, peers, and sales teams. Experience with Salesforce or other CRMs is a plus. Exceptional attention to detail, both verbal and visual. _____________________________ Learn more about Surgimate Our Product & Mission: At Surgimate, we’re transforming how surgeries are coordinated and delivered. Following our acquisitions of ImplantBase and openDoctor, we’ve united three powerful platforms to streamline the entire surgical value chain — from patient access and scheduling to implant management and post-operative care. Together, we’re building the essential operating system for surgical orchestration, empowering providers to deliver faster, smarter, and safer care. Our Team: At Surgimate, we are a remote first team distributed across the US with R&D Centers in Israel & India. We offer opportunities for our team to spend time together at meetups, volunteer, and work flexibly. Read more about our team & values here: https://www.surgimate.com/ https://us.implantbase.com/ https://opendr.com/ Our Benefits: Full time, US based team members can expect: Competitive salary plus commissions/bonus, 401(k) with company match up to 4% 100% employer covered medical, dental & vision plans for the employee through UHC. Plus, employee covered plans available for dependents. Long Term Disability and Life Insurance Monthly Home Internet & Wellness allowances Equipment (Mac or PC of your choice!) 10 Holidays + 2 Holiday Eves 18 days PTO, 18 days Sick Leave Additional days off for SurgiGive (volunteering 1), Birthday Celebration (1) & Recharge (3) Our benefits may vary by country. Please ask your recruiting contact if you have any questions. Applicants must be authorized to work in the United States without sponsorship.