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Superpower

via Ashby

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Founding Lead, B2B Marketing

Anywhere
full-time
Posted 10/3/2025
Direct Apply
Key Skills:
B2B Marketing
Storytelling
Growth Experiments
Sales Enablement
Campaign Launch
Collaboration
Entrepreneurial Mindset
Healthcare Experience
Marketing Strategy
Copywriting
Design
Automation Tools
Narrative Crafting
Positioning
Messaging

Compensation

Salary Range

$Not specified

Responsibilities

Develop and refine positioning and messaging for various stakeholders while crafting narratives that resonate with executive buyers. Execute growth experiments and build enablement materials to drive sales and establish the foundation for a future marketing team.

Requirements

Candidates should have 4-7+ years of experience in marketing or growth, ideally in early-stage startups. They should be hands-on, collaborative, and possess a strong storytelling ability to translate vision into compelling narratives.

Full Description

This role is about telling that story to the enterprise market. As our Founding Lead, B2B Marketing, you’ll shape the narrative that inspires executive buyers, consultants, and brokers—and you’ll execute with speed. You’ll be both strategist and doer: experimenting, iterating, and laying the foundation for a world-class marketing team. What You’ll Do Develop and refine positioning and messaging for employers, health plans, and brokers. Craft narratives and assets that resonate with executive buyers and consultants. Run growth experiments across channels—paid, organic, PR, and events. Build enablement materials (decks, one-pagers, case studies) that drive sales. Launch campaigns across email, social, and events. Partner directly with Sales and Growth to generate demand. Build the early marketing playbook and foundation for a future team. Who You Are 4–7+ years in marketing or growth, ideally at early-stage startups. A storyteller who can translate vision into sharp narratives. Hands-on: comfortable writing copy, designing decks, and running campaigns. Entrepreneurial and thrives in ambiguity with a bias toward action. Collaborative, especially with Sales and Outbound. Bonus: a whiz with tools like Zapier, or Cursor—able to hack together scrappy workflows, automations, and creative growth experiments. Bonus: healthcare, benefits, or other complex B2B experience. Why Join Superpower Foundational role in building our B2B marketing function. Chance to define how we communicate Superpower’s story to the enterprise market. Join a team of ex-founders, YC alumni, and mission-driven builders working at the edge of speed and ambition. Competitive salary and equity in a company scaling toward generational impact. Investors Forerunner Ventures (tier 1 US-based VC) Susa Ventures (tier 1 US-based VC) Cyan Bannister (first investor into Uber, early at SpaceX, former part at Founder’s Fund, regarded as one of the top angels in the world) Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z) Arielle Zuckerberg (active angel, tech leader, relatively famous brother) Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.) Shaan Puri (angel and podcast host of my first million) Cameron & Tyler Winklevoss Evan Moore (Founder of Doorash; Partner at Khosla Ventures) Justin Mares (Founder of TrueMed) Dr Jordan Shlain (Founder of Private Medical, America's top concierge medicine service) Cementing the opportunity The world’s biggest company will be in consumer healthcare Solving longevity – the most important problem of our time A mayo clinic executive program 2.0 in the cloud Company Philosophies We are all here to genuinely do our life’s best work. Insanely high talent bar, never settling. A players only (see steve jobs) We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first. We aim to set the gold standard for team health culture on the planet - live the ethos! 🧡Culture at Superpower

This job posting was last updated on 10/4/2025

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