Stryker

Compensation

Full Description

In this role, the Portfolio Manager, Upstream Marketing will support the Trauma Business unit by supporting product and/or marketing strategies and programs consistent with overall business objectives. This position is based in our Mahwah, NJ office with a hybrid occasional work from home flexibility. The travel requirement is 30% What you will do: • Research features and benefits, and how they translate to value for a specific product • Utilize processes and resources to gather competitive/market intelligence • Understand the needs of customers and patients and create a compelling value proposition • Understand customer needs and builds value propositions • Effectively use and interpret qualitative and quantitative research • Utilize market research and third-party data to identify key industry trends • Collaborate cross-departmentally to participate in the new product development (NPDP) process • Understand new product development process and its effect on the business • Build financial business case model to support new product development funding and product return on investment • Collaborate with Product Marketing to build new product launch plan from Project Business Case Model • Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning • Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.) • Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence • Understand the costs of acquiring new customers vs. retaining current customers. • Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each • Assist in the development of sales tools and channel communication • Research key factors, measurements and variables used in forecasting • Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy • Create and communicate a value proposition • Develop pricing consistent with the Marketing Strategy and brand positioning • Assist in the development of new marketing channels and tools • Document performance criteria used for evaluating business trends and activities What you will need Required • Bachelor’s degree required • 4+ years of work experience required Preferred • MBA preferred • 2+ years medical device or marketing experience preferred • Excellent presentation and interpersonal communications skills $86,600 - $186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors