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ST

Stryker

via Workday

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Market Development Lead (Remote)

Anywhere
Full-time
Posted 4/3/2026
Direct Apply
Key Skills:
Market development
Strategic marketing
Brand recognition
Patient activation
Technology awareness

Compensation

Salary Range

$55K - 90K a year

Responsibilities

Lead growth strategies and marketing plans to increase brand recognition and patient activation, conduct presentations for hospital stakeholders, and manage integrated marketing campaigns.

Requirements

Bachelor's degree and 4+ years experience, preferably 2+ years in healthcare or hospital marketing, sales, or business management.

Full Description

Work Flexibility: Remote This Southeast area Market Development Lead will be responsible for facilitating the implementation of growth strategies and development plans consistent with the overall business objectives of our JR and Capital sales teams to grow Mako within key SE area hospitals and ASCs. They accomplish this through executing strategic marketing plans, primarily focused at increasing the brand recognition and education of Mako SmartRoboticsTM for joint replacement candidates. What you will do Lead the development and execution of local marketing plans with the goal of driving technology awareness and patient activation in a given geography Conduct formal presentations to both hospital C-Suite and surgeon customers, as well as sales leadership teams Utilize market analytics to determine appropriate locations for patient activation & technology awareness campaigns Execute integrated marketing campaigns and strategies Develop and execute quarterly reporting dashboards for marketing efforts Determine appropriate tactics based on market dynamics and investigate new avenues Support customer marketing efforts to drive technology awareness & patient education Manage a centrally-held budget What you need (required) Bachelor’s degree required 4+ years of work experience required What you need (preferred) 2+ years of experience in a marketing, sales, or business management role Background in hospital marketing or healthcare products is highly preferred Experience developing market opportunity reports and media campaigns *$87,600 - $186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.* Travel Percentage: 40% Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability. Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com Work Flexibility Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location. Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based. Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category. Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.

This job posting was last updated on 4/5/2026

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