Stryker

Compensation

Full Description

Compiles and evaluates research on customer needs in the market or segment and translates those needs into specifications for future generation products. Discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. Responsible for product life cycle management and maintaining the strength of the portfolio. Typically works closely with R&D and other cross functional team members to define and deliver new products. What you will do: • Advise on the organization's major competitors • Anticipate and understand the different types of competition that will be faced in the future • Monitor market activity, penetration and competitive wins or losses • Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs • Build relationships with key opinion leaders and establish relationships with new thought leaders • Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business. • Translate customer input into unmet needs. Evaluate key assumptions and variables that factor into the conclusions of market research. • Identify market trends and proactively adjusts strategy based on healthcare environment • Raise coworkers' awareness of industry standards, practices and guidelines • Manage others to leads the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way • Collaborate cross-departmentally to participate in the NPDP process • Lead the execution strategy for the defined portfolio • Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment • Partner with R&D to anticipate future needs and the strategic assets needed to compete • Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy • Align customer acquisition or retention strategies to the broader portfolio strategy • Align the portfolio segment strategy to broader business strategy • Create and recommend a category definition based on the strategic phase of the business • Lead others how to target customers based off total market potential and opportunity • Continually monitor and communicate market trends to make recommendations on market opportunity and strategic focus • Lead others to uses appropriate benchmarks and document key assumptions when developing forecasts • Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy • Manage price competition and assures alignment with overall business unit pricing goals • Monitor effectiveness of all marketing channels and promotional campaigns • Develop key criteria for evaluating business performance • Participate in establishing company and industry best practices for business performance analysis Minimum Qualifications (Required): • Bachelor’s degree required • 8+ years of work experience required Preferred Qualifications (Strongly desired): • MBA preferred • 5+ years medical device or marketing experience preferred • 2+ years of people management experience preferred