Stryker

Compensation

Full Description

As the Manager, Downstream Marketing for our Acute Care business at Stryker, you will play a critical role in driving commercial success through strategic marketing initiatives that directly impact sales growth and market expansion. You will be responsible for defining, developing, and executing brand and go-to-market strategies that elevate product visibility, fuel revenue generation, and strengthen customer loyalty across the portfolio. What You Will Do: • Lead the development and execution of commercial marketing strategies that directly support revenue goals, including sales enablement tools, competitive positioning, and promotional campaigns. • Serve as the brand and market expert, setting strategic direction for portfolio growth through compelling messaging, campaign execution, internal/external training, and customer engagement programs. • Align with global and regional teams to set annual and long-range brand strategies to achieve aggressive sales, profit, and market share targets. • Deliver scalable marketing assets, tools, and campaigns that drive sales team performance and resonate with healthcare decision-makers. • Collaborate cross-functionally to identify and execute educational and brand experience initiatives that enhance customer engagement and strengthen the sales pipeline. • Develop deep partnerships with sales leaders, internal stakeholders, and key customers to understand market dynamics and translate insights into actionable marketing plans. • Co-develop the Annual Marketing Plan and 3–5 year portfolio roadmap in partnership with divisional and local marketing and sales teams. • Work closely with leadership to forecast demand, optimize inventory planning, and align marketing tactics with sales strategies. • Own the product lifecycle management process including successful product launches, market introductions, and phase-out strategies. • Analyze business performance, brand perception, and competitive landscape to uncover insights and drive decisions that support sales objectives. • Partner with divisional leaders on new product development, line extensions, and M&A strategies to enhance commercial opportunities. • In collaboration with Sales Education, identify internal training needs and deliver impactful training content that enhances field team confidence and close rates. • Manage branding, messaging, positioning, and pricing strategies that reflect market realities and drive commercial success. What you will need: Required: • Bachelor’s degree required • 8+ years of work experience required Preferred: • MBA preferred • 5+ years medical device or marketing experience preferred • 2+ years of people management experience preferred • Background in sales or experience supporting field sales teams is highly desirable