Stryker

Compensation

Full Description

Our Brand Manager role is responsible for defining, developing, and implementing the brand strategy in one of Orthopaedic Instruments’ newest portfolios: Surgical Wound Care. With new inovative products recently acquired, it requires launch support, both in the field engaging with sales professionals and customers, as well as internally working with several functions of the business. With several established products, it requires a skillset strong in communication and analytics, as responsibilities include consistent communication to the salesforce along with working closely with internal demand and supply partners. This role provides an incredible opportunity to work at one of Stryker’s largest business units and to manage a coveted portfolio. What you will do: • The Manager, Brand Marketing is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns. • In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets • Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact • Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager. • Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL) • In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon • Work with country leadership to forecast demand develop relationships with supply chain partners • Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products • Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy. • Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity • In partnership with Education Manager, identify internal training needs and create relevant content and training programs • Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs • Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights • Take the lead in developing KOL’s for the brand • With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy What you will need (required): • Bachelor’s degree required • 8+ years of work experience required What you will need (preferred): • MBA • 5+ years medical device or marketing experience • 2+ years of people management experience