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Freelance Social Media Manager (10-20 hrs/week) Location: Remote Type: Contract / Freelance Compensation: Competitive hourly rate + performance-based bonuses About Motherload AI Motherload AI is a new kind of support tool for moms — built with behavioral science and generative AI. We’re here to help women process the stress, overwhelm, and complexity of modern motherhood — not just manage it. Whether you’re exhausted, unseen, or unsure what to do next, Motherload offers warm, smart, judgment-free conversations that lighten the mental load. It’s like talking to a trusted friend who truly gets you. Why It’s Different Most mental health tools rely on CBT (cognitive behavioral therapy), which focuses on changing how you think. Motherload takes a different approach: • We don’t just help you think differently — we help you see differently. • We recognize stress as a real response to real pressures — shaped by identity, relationships, work, money, and culture. • We help you name what you’re carrying, and explore what’s possible — without judgment. Your Mission Bring Motherload AI to life on social. Your goal: build a loyal audience of millions of women who feel seen, supported, and inspired by our content. You’ll lead strategy and execution across Instagram, TikTok, Pinterest, and YouTube Shorts — crafting content that goes beyond engagement to spark real emotional connection. What You’ll Do • Define and evolve our voice across platforms, blending emotional resonance with viral appeal. • Plan and publish standout content — reels, carousels, short-form video, reflections, emotional check-ins, relatable mom moments, and behind-the-scenes of building Motherload. • Engage daily with our community — responding to comments and DMs with warmth, empathy, and authenticity. • Jump on cultural trends in real time with brand-aligned content that cuts through the noise. • Analyze performance relentlessly — track what resonates, iterate quickly, and double down on what sparks emotion and conversation. • Collaborate with founders, designers, and product team to highlight new features, product moments, and user stories. What We’re Looking For • Portfolio of social media wins — ideally on Instagram or TikTok. • Strong instincts for what makes content emotionally sticky, shareable, and worth stopping for. • Deep understanding of how modern moms consume and share content at different stages of motherhood. • Visual and editing skills — whether in Canva, CapCut, InShot, or alongside a designer. • An analytical, test-and-learn mindset. • A passion for feminist, emotionally intelligent storytelling — and a belief in tech that nurtures. How to Apply Send us: • A short note on why Motherload AI speaks to you at hello@motherloadai.com • Links to 2–3 accounts you’ve run (and what you’re proud of) • Your rate and availability ✨ Bonus prompt: If Motherload AI could post one Reel that went viral with 1M moms overnight, what would it be? • Write the caption • Describe the visuals/concept • (Optional: share audio or trend idea)