Starfire Direct

Compensation

Full Description

Outova is seeking a high-energy, innovative, and execution-driven Vice President to lead our outdoor living furniture category. This is a mission-critical role that will directly impact the success of our organization. The ideal candidate will possess deep expertise in outdoor furniture, strong leadership instincts, and the ability to translate design trends and market opportunities into real, revenue-generating product lines. This is not a passive or support role, you will lead. Success in this position will be recognized and substantially rewarded. About Outova Outova is the ultimate destination for transforming outdoor spaces. As a collective of eight industry-leading companies, we offer exclusive products, including furniture, turf, fire pits, outdoor kitchens, grills, and heaters. Our mission is to provide cutting-edge, high-quality solutions that redefine outdoor living. Headquartered in Fort Worth, Texas, with operations in California and New York, we serve customers nationwide, helping them bring their dream outdoor spaces to life. From humble beginnings, we've grown into a premier distributor of hearth and outdoor living products, setting the industry standard for quality, innovation, and design. To learn more about us and the products we offer, visit www.outova.com. Description Join Outova – Shaping the Future of Outdoor Living Outova is seeking a motivated VP of Outdoor Living Furniture Product Line to join our team, preferably based in the Dallas/Fort Worth, Texas area. However, we are open to remote candidates for the right fit. Position Overview: The VP of Outdoor Living Furniture Products will lead and manage the entire furniture product line from concept through manufacturing, to go-to-market across distribution channels. This role combines product strategy, overseas sourcing & manufacturing operations, supply-chain oversight, product development (design to production), and channel marketing/merchandising. The VP is responsible for product quality, cost, margins, time-to-market, and commercial success across channels (retail, wholesale, e-commerce, etc.). Key Responsibilities: Product Strategy & Line Planning • Define and own product line roadmap: categories, SKUs, design direction, product tiers (value, mid, premium), lifecycle & obsolescence plans. • Analyze market trends, consumer insights, competitive landscape, and adjust product strategy accordingly. • Work with design/merchandising to propose new products or line extensions. Overseas Sourcing & Manufacturing Management • Identify, vet, and manage relationships with overseas manufacturers/factories (e.g., in Asia). • Negotiate pricing, MOQs (minimum order quantities), lead times, contracts, quality standards. • Implement quality control procedures, supplier audits, compliance, and continuous cost engineering. • Monitor manufacturing timelines, coordinate logistics, shipments, customs, landed cost, and risk management (tariffs, delays, etc.). Product Development & Launch Oversee product development process: concept specification prototype testing tooling • production. • Ensure quality, compliance, safety (as relevant), materials sourcing (wood, metal, upholstery, fabrics, finishes, etc.). • Coordinate with design, engineering, sourcing, and supply-chain teams to launch on schedule and budget. Channel Go-to-Market & Merchandising Strategy • Develop channel-specific strategies (big box, specialty retail, DTC/e-commerce, wholesale, contract/hospitality) including assortment, pricing, packaging, merchandising guidelines, and promotional plans. • Work with sales, marketing, and e-commerce teams to support launches and ongoing assortment. • Manage KPIs: sell-through rates, inventory turn, margin by channel, GMROI, markdowns, etc. Supply Chain & Operations Oversight • Forecast demand, plan inventory, manage logistics, import/export, warehousing and distribution flows. • Optimize inventory levels, minimize lead times, reduce freight/shipping costs, manage risk (supplier, transit, currency, tariffs). Financial & Profitability Management • Own P&L for product line, set financial targets (revenue, margin, cost of goods sold, profitability). • Budgeting, cost modeling, margin stack analysis, pricing strategy. • Provide regular reporting to executive leadership. Leadership & Cross-Functional Management • Build and manage a cross-functional team (design, sourcing, supply-chain, QA, merchandising, marketing) • Foster collaboration across departments (sales, operations, finance, marketing). • Mentor and hire appropriate talent; build regulatory, compliance, and process infrastructure as needed. Quality, Compliance & Risk Management • Ensure compliance with product safety standards, import/export regulations, labor standards, and sustainability (if applicable). • Manage potential supply chain disruptions, lead-time risk, currency changes, vendor reliability issues. Brand & Product Story Stewardship • Ensure products align with brand values, target customer segment, and quality expectations. • Oversee product packaging, materials, finishes, and overall customer experience for furniture products. Qualifications & Experience Required: • 10+ years in product development, sourcing/manufacturing, and channel merchandising — preferably with at least 5 years in a leadership role. • Direct experience managing overseas manufacturing (Asia, etc.) for furniture or other durable consumer goods. • Strong track record of launching successful products from concept to market, with proven margin and sales results. • Experience managing P&L, budgeting, financial forecasting, cost control and margin optimization. • Deep understanding of supply chain, logistics, sourcing, QC, compliance, import/export processes. • Channel experience: retail, big-box, e-commerce, wholesale, or contract/hospitality environments. • Strong leadership & cross-functional management skills; demonstrated ability to build and run teams across design, sourcing, logistics, marketing, etc. • Excellent negotiation, vendor-management, and communication skills (domestic & international). • Strategic mindset — balance long-term vision (brand, product roadmap) with operational execution. • (Preferred) Knowledge of materials, furniture construction, finishes, trends, design sensibility, sustainability practices. Bonus / Preferred Qualifications: • Established network of overseas vendors/suppliers. • Experience with sustainability, certifications (e.g. FSC wood, VOC / formaldehyde compliance), or eco-friendly sourcing. • Background in home-furnishing, furniture, home décor, or related consumer goods industries. • Experience with private label programs and high-volume commercial-grade product lines. • Active member in outdoor living or furniture industry associations. • Background in sustainable product development or environmentally friendly materials sourcing. Physical Activities: Daily activity includes but is not limited to: • Lifting, carrying, sitting, grasping, reaching, standing, kneeling, walking, bending, twisting, and regularly lift/move up to 50lbs. • Noise level in the work environment is usually moderate to above moderate. • Travel up to 60%, domestic and international. Compensation and Benefits: • Salaried: Competitive salary pay (exempt), commensurate with experience. • Benefits: Comprehensive benefits package, 401k and paid time off. Outova and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, gender identity, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. The company strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.