Staffactory

Compensation

Full Description

Job Title: IT Marketing Manager Location: WFH / Remote, US Pay Rate: $30.00 – $35.00 / hour Employment Type: Contract (with potential for full-time employment based on performance) Job Overview We are seeking an experienced IT Marketing Manager to support growth and market awareness for infrastructure and managed services offerings. In this role, you will be responsible for market analysis, industry trend evaluation, and supporting go-to-market initiatives, launches, content development, and sales enablement activities. This is a highly collaborative role that works cross-functionally with marketing, sales, and partner teams to deliver impactful marketing programs. Key Responsibilities • Analyze market size, market share, and industry trends related to services and solutions • Conduct competitive research and identify market-specific performance metrics • Leverage data insights to inform marketing strategies and growth initiatives • Implement and maintain brand marketing best practices, including awareness initiatives and blogging • Develop and execute go-to-market (GTM) strategies to strengthen brand recognition • Build and maintain marketing dashboards to track KPIs, goals, and benchmarks • Coordinate service marketing activities and related marketing materials • Develop and maintain standardized marketing assets (e.g., manager books, presentations, factsheets) • Ensure marketing materials align with new service launches and campaigns • Collaborate with internal stakeholders to ensure effective project execution • Support strategic and tactical partner marketing initiatives to strengthen partner ecosystem awareness • Lead and support moderate to large-scale marketing projects across internal and external teams Required Qualifications • Bachelor’s or Master’s degree in Marketing, Business, MBA, Engineering, Computer Science, Communications, Advertising, or a related field • Strong knowledge of IT Infrastructure and Managed Services marketing (IaaS, STaaS, DPaaS, XaaS) • Understanding of industry and market trends • Experience with market research and customer segmentation • Proven content development and messaging skills • Familiarity with digital and traditional go-to-market strategies • Strong written and verbal communication skills • Proficiency in MS Office, MS Teams, and related tools Job Type: Contract Pay: $30.00 - $35.00 per hour Expected hours: 40 per week Education: • Bachelor's (Preferred) Experience: • IT Marketing Management: 3 years (Preferred) Work Location: Remote