Sparks Group

Compensation

Full Description

Web Content Specialist Job Summary: We’re looking for an experienced Web Content Specialist to join a Washington, DC based international think tank and media research organization focusing on the Middle East. As a Web Content Specialist, you will create and edit web pages following established content standards for consistency, style, tone, and quality. In addition to managing web content, you will manage email marketing campaigns, to include but not limited to creating email templates and managing email distribution lists. This role will require you to work onsite in Washington, DC. Web Content Specialist Responsibilities: • Own the building, publishing, and management of content on the website (via Drupal). • Address web publishing tasks – eg. edit copy, change links, page changes, redirects. • Creates web pages from graphic source files as required. • Follows rigorous QA process through development and test of web pages. • Works with others to make improvements to the websites to test and improve customer engagement. • Ensure content is developed using SEO best practices, and tagged appropriately for search. • Play a key part in contributing to the web taxonomy, and help tagging pages as well as suggesting and creating new taxonomy terms to boost search. • Improves efficiency of online efforts and promote brand awareness. • Create and distribute email content (via Blackbaud Luminate Online and Salesforce). • Build, grow, and manage email distribution lists. • Track email metrics like open and click-through rates. • Assist with campaign creation, including list segmentation and journey setup. • Conduct A/B and segmentation tests. Web Content Specialist Qualifications: • Bachelor’s degree or equivalent required, degree in Communications, Computer Science or related field preferred. • 3+ years of related experience. • Background or studies in Middle East topics required. • Drupal or similar CMS experience a must. • Email marketing experience a must. Experience with email functionality in Blackbaud Luminate Online and Salesforce highly preferred. • Excellent writing and oral communication skills. • Familiarity with Microsoft Office suite software, web browsers, HTML, and Photoshop (or other similar imaging software). • Ability to work in a fast-paced environment with reasonable, but quick turnaround times. • Ability to operate with a high degree of autonomy in execution of stated objectives. #LI-SN1