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The Senior Director of Marketing leads the strategic planning and execution of marketing initiatives to drive brand awareness and revenue growth. This role is responsible for developing integrated marketing plans and managing cross-functional teams to ensure alignment with business objectives.
A Bachelor's Degree is required, along with 12-14 years of experience. A Master's Degree and 15+ years of experience are preferred.
A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible? Job Summary The Senior Director of Marketing leads the strategic planning and execution of marketing initiatives to drive brand awareness and revenue growth. The Senior Director of Marketing is responsible for developing integrated marketing plans and managing cross-functional teams to ensure alignment with business objectives. Key Responsibilities Develop and execute comprehensive marketing strategies aligned with corporate objectives. Lead cross-functional teams to ensure marketing strategies execution. Champion customer insights and market intelligence to inform strategy and innovation. Oversee digital marketing, content strategy, demand generation, and analytics. Oversee brand management and ensure brand consistency. Manage marketing budgets and optimize spend. Conduct performance analysis to measure campaign effectiveness. Collaborate with sales ecosystem to drive customer engagement. Required Education & Experience Bachelor's Degree 12-14 Years of Experience Preferred Education & Experience Master's Degree 15+ Years of Experience Spans of Control Does this role manage Southwire Team Members: Yes Number of Direct Reports: 2-5 Travel Domestic, occasionally international - Up to 25% of time Physical Requirements Standing - 10% of time Sitting - 80% of time Walking - 10% of time Working Conditions Office Equipment Computer/Keyboard Competencies Business InsightsCommunicates EffectivelyDrives ResultsManages AmbiguityManages ComplexityValues DifferencesSkills Brand StrategyBudgetingBusiness DevelopmentBusiness MetricsCross-Functional CollaborationCustomer Relationship ManagementIntegrated Marketing CommunicationsMarketing AnalyticsStrategic PlanningTeam BuildingBenefits We Offer: 401k with Matching Family and Individual Insurance Packages (Health, Life, Dental, and Vision) Paid Time Off & Paid Holidays Long & Short-Term Disability Supplemental Insurance Plans Employee Assistance Program Employee Referral Program Tuition Reimbursement Programs Advancement & Professional Growth opportunities Parental Leave & More Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
This job posting was last updated on 10/16/2025