Software Guidance & Assistance, Inc. (SGA, Inc.)

Compensation

Full Description

Software Guidance & Assistance, Inc., (SGA), is searching for a Sr. Performance Media Manager for a contract assignment with one of our premier SaaS clients in San Francisco, CA. As Senior Performance Media Manager for the Creator Category, you will be accountable for driving long-term growth and in-quarter results for the Creator apps (Firefly, Premiere Mobile) and partnering on the Creator Mobile strategy within the (USD)+ billion Creative Cloud and Document Cloud businesses. This role is intended to be flexible and support a team of strategists in a pod-type structure to deliver results for a fast-moving business. Creative Cloud products are used to make the most visually engaging digital experiences anywhere. In this highly visible role, you'll focus on crafting innovative mobile, paid social and paid search programs that translate business goals into relevant customer experiences that drive revenue and engagement. Your challenge is to evolve a paid strategy for full funnel Creator marketing, growing mobile MAU as well as scaling annual recurring revenue (ARR) in channels focused on RoMs growth. You will be tasked with making the client a world-class marketer in bringing innovative AI products to a global Creator audience. In addition, you will collaborate on broader cross-functional campaigns and experiments with Product Marketing, Integrated Marketing Analytics, Adobe Studio, Go to Market Business Unit, and any Mobile, Social, Display, Search, and Web teams. Responsibilities: • Partner with the team on the development of outstanding mobile, social, and search media strategies across business units to support brand & performance-based goals • Partner with the Mobile MAU growth squad for Creator apps (Firefly, Premiere Mobile, Lightroom Mobile, Photoshop Mobile) • Partner with the Firefly Performance Media team to support key mobile and desktop to drive cross-device usage • Partner on MAU growth initiatives for Firefly Mobile and Premiere Mobile by aligning paid media strategies with product usage signals. • Define and refine "Quality MAU " metrics using behavioral indicators (e.g., active 2+ days in week 1, Month 2 retention). • Optimize media performance across Apple Ads, Meta, Google UAC,TikTok, Snap, etc. using product event data and cohort-based KPIs. • Build testing methodology for new platforms and establish performance thresholds for further investment • Collaborate cross functionally with Product Marketing, GTM, Data Science, Product, and Media teams to ensure unified reporting and strategic alignment. • Proactively drive measurement projects with performance insights & data science partners while building a testing & optimization driven culture across teams • Support incrementality testing and MMM to validate media impact on GNARR and MAU. • Drive creative and audience testing to prioritize retention and long-term value over install volume. • Drive targeting consistency across audience management platforms • Translate product KPIs into actionable media targets and support operational alignment across teams. Required Skills: • 7+ years-experience, MBA or BA/BS degree, Tech or SaaS experience preferred • Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency • Proven expertise in performance marketing with a preference for paid social media and mobile expertise • Ability to learn new technologies, products, or systems quickly • Robust analytical skills - the ability to digest large amounts of data, identify trends and pursue the right questions to take action • Ability to work effectively within a team in a fast-paced, growth environment • Ability to organize and prioritize multiple projects and deadlines with minimal oversight • Strong written and verbal communication and problem-solving skills with an impeccable eye for detail SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com/ . SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy.