SkyWater Search

Compensation

Full Description

Social Media Associate Director, Influence Location: Minneapolis, MN | Open to Remote (U.S.) Our Client, an innovative and fast-growing agency in the digital marketing space, is looking to hire a Social Media Associate Director with a focus on Influencer Strategy and Management. This is a strategic and executional leadership role ideal for a candidate with 5–8 years of influencer marketing experience—specifically within an agency setting—who is ready to step into a key position overseeing high-profile campaigns. This role involves managing full campaign lifecycles while also contributing to broader agency initiatives and client strategy. The Associate Director will partner closely with clients, internal cross-functional teams, and junior talent to drive performance and innovation in the influencer space. Key Responsibilities Campaign Strategy & Execution • Lead the day-to-day execution of influencer marketing campaigns across a variety of clients and verticals. • Develop creative, results-driven strategies for influencer partnerships and branded content. • Oversee the full campaign process—from strategy and influencer selection to contracting, activation, content review, and performance reporting. • Work collaboratively with content, social media, analytics, and strategy teams to align influencer efforts with larger marketing programs. Client Partnership & Leadership • Serve as a primary point of contact for clients, providing strategic recommendations and insights with confidence. • Build and maintain strong client relationships while identifying opportunities to expand influencer initiatives. • Represent the influencer discipline in both internal and client-facing meetings, contributing to cross-functional leadership conversations. Team Management & Process Development • Mentor and support junior team members involved in campaign support, research, and reporting. • Establish and continuously refine influencer marketing best practices, workflows, and operational processes. • Stay current on trends in the creator economy, platform changes, and influencer industry innovations to ensure strategies remain relevant and competitive. Qualifications • 5–8 years of hands-on influencer marketing experience in an agency or comparable setting. • Strong track record managing campaigns end-to-end, including with both macro-influencers and scaled micro-influencer activations. • Excellent client-facing and communication skills, with proven experience presenting strategy and managing client expectations. • In-depth knowledge of social platforms, creator trends, and influencer campaign formats across categories. • Ability to think creatively and translate strategic ideas into actionable plans. • Demonstrated experience in building or improving influencer marketing processes and playbooks. • Highly proactive and comfortable managing multiple priorities in a fast-paced environment. • Passionate about digital culture and the evolving creator landscape.